IDC is the first of the big analyst companies to come out with quarterly mobile device shipment numbers that indicate Q1 as the first quarter where smartphones have outnumbered more basic feature phones in worldwide shipments: in a total market of 418.6 million devices, 216.2 (51.6%) were smartphones. But it is was a kind of tipping point of another sort, too: it is a sign of how Apple is not the juggernaut that it once was.
(BTW… for those of you keeping track, this is not the first quarter where Android has all but dominated the top-five rankings, save Apple’s presence. That happened in Q4 2012, according to IDC’s figures.)
Samsung shipped nearly 71 million smartphones in the quarter, giving it a market share of almost one-third of the whole of the smartphone sector (32.7%). Apple, meanwhile, shipped 37 million devices — just over half as many as Samsung, for a market share of 17.3%. With all others in the top-five — LG, Huawei and ZTE — still with less than 5% market share apiece, Samsung and Apple remain a strong top-two.
But looking at the pattern of growth something else comes out: Apple only grew its volumes by 6.6% over the same quarter a year ago. In fact, in that regard, that growth puts it far behind not only Samsung (at 60.7% volume growth), but also behind LG (110.2% growth); Huawei (94.1%); and ZTE (49.2%). As a point of comparison, Samsung and Apple were more nearly level a year ago, in Q1 2012, (44 million versus 35.1 million in Q1 2012), and respectively saw growth of 267% and 89% in shipment volumes — the only two that increased:
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