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EA abandons Online Pass feature for future games

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#1 vetJohn Callaham

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Posted 16 May 2013 - 00:29

EA abandons Online Pass feature for future games
by John Callaham



One of the biggest game publishers has decided to abandon using a feature that many hardcore players didn't care for at all. Electronic Arts has confirmed it will no longer use the Online Pass program for its future games.

Venture Beat reports it received an email from EA's senior director of corporate communications John Reseburg which confirmed the company was dropping Online Pass for its upcoming games. According to Reseburg, "Initially launched as an effort to package a full menu of online content and services, many players didn’t respond to the format. We’ve listened to the feedback and decided to do away with it moving forward."

EA and other game publishers started launching Online Pass features for games, such as Battlefield 3, that had a lot of online content. The idea was that gamers who bought a new game got the Online Pass code for free. However, players who bought a used game would have to pay money to get the Online Pass, which allowed them to play the game online.

While this was supposed to be a way for game publishers to get some revenue from the sales of used games, Online Pass features have been almost universally hated. EA's decision to ditch the format may be a sign that publishers are getting the message.

Source: Venture Beat | Image via Venture Beat




#2 n_K

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Posted 16 May 2013 - 00:32

Hah, good. I hope that hurt their sales/wallets very hard, that's what you get for being too much of a cheapskate company.

#3 TheExperiment

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Posted 16 May 2013 - 02:05

EAs only doin it cause they need to repair their image, I don't doubt.

Small steps. I imagine they'll start supporting Steam again at some point as well, but we'll see.

#4 srbeen

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Posted 16 May 2013 - 02:15

Just in time for the next revision of consoles that don't allow used games, period. So they are really only doing away with it via PC format

#5 Raa

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Posted 16 May 2013 - 02:37

EA realising they made a mistake?

... It sure is cold here today!

#6 sagum

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Posted 16 May 2013 - 02:59

>many players didn’t respond to the format

Or rather, the origin services EA tried to push on people simply annoyed them more then the 'benefits' they got for their troubles.


#7 trag3dy

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Posted 16 May 2013 - 03:13

They're probably only abandoning it because they have something much better (read: worse) planned.

#8 vcfan

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Posted 16 May 2013 - 03:23

They're probably only abandoning it because they have something much better (read: worse) planned.


always on internet required :laugh:

#9 DAOWAce

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Posted 16 May 2013 - 03:57

EA continues to learn?

I continue to be amazed.

#10 sagum

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Posted 16 May 2013 - 04:56

always on internet required :laugh:


You may laugh, but I'm expecting to see a job opening for EA game license inspector;
Must have own transport and clean driving license. They'll be required to go around and knock on the doors of people who've paid for the game and actually bothered to register their real name/address etc.
As the inspector for EA, you will be expected to visit the homes, and do a system check on the computers (sit at and login to said machine) to ensure that the gamers who've paid for the games have paid for it and ensure are running Origin.
Before leaving the home, the EA games license inspector will be required to install Origin on the house hold's pets and give a stern warning to any parental units of the house not to pirate the games.
Inspectors will be required to take all physical copies of the games with them to facilitate a gamers into a digital transition to Origin, dutifully leaving the leaflet explaining how they can rebuy the games at the full RRP on Origin.

#11 Davo

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Posted 16 May 2013 - 05:04

THQ used to be a big offender when it comes to online passes. I'm glad they went bankrupt.

#12 alwaysonacoffebreak

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Posted 16 May 2013 - 06:07

THQ used to be a big offender when it comes to online passes. I'm glad they went bankrupt.


So just because you don't like something in a company they should go bankrupt and people should loose their jobs? Meh. Kinda a pre-puberty attitude don't you think?

If you think you can do better why not do it then? Until then you need to accept what they offer you or just stay away from their games and hope they'll change.

#13 TheLegendOfMart

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Posted 16 May 2013 - 06:40

I wouldn't be cheering just yet, it will probably come with a code that ties it to your account rather than just the MP part of the game.

#14 Crisp

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Posted 16 May 2013 - 07:48

They're probably only abandoning it because they have something much better (read: worse) planned.


This, and it's already in place.

Make a game with X amount of content, then sell the rest of the game as a DLC pack and charge for the game price again.

BF3 and Premium. Wub wub wub wub wub fuzzzzzzz wub wub wubbbbbbbb wubbbbbbbbbbb.

If you think you can do better why not do it then? Until then you need to accept what they offer you or just stay away from their games and hope they'll change.


Err, that's exactly what he did, in fact that's what everyone did and that's why they went bankrupt.

#15 trag3dy

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Posted 16 May 2013 - 08:18

This, and it's already in place.

Make a game with X amount of content, then sell the rest of the game as a DLC pack and charge for the game price again.

BF3 and Premium. Wub wub wub wub wub fuzzzzzzz wub wub wubbbbbbbb wubbbbbbbbbbb.



Err, that's exactly what he did, in fact that's what everyone did and that's why they went bankrupt.


While I agree that dlc has ruined many a games, BF3 is not one of those games.