It depends on the terms that Microsoft or publishers set and we could see some innovative new approaches - there's no reason that rentals would have to be charged at a daily rate. The problem is that currently developers don't make money from rented games beyond the initial sale - the result is that companies like Lovefilm and GameStop are leeching money away from the gaming industry, away from the people creating the content. Most consumers don't even know it's happening.
I have no problem with people who are currently leeching off the gaming industry by renting games being asked to pay more to compensate developers. They are contributing no more to the gaming industry than people who simply pirate games.
Really? Pirating equal
to renting? Rental companies do not get game discs for free, it has to be purchased all they do is give that stock to different people continually. Essentially
you are saying if I lend my friends games I'm not "contributing to the gaming industry"
Gamefly have that awesome policy in place that DirtyLarry has been vocal about using that you can decide to buy the game you're renting directly from them if you want to keep it.
Renting/borrowing/temporarily owning is part of the human world, the games industry does not sit on a pedestal to sit and judge people who cannot afford to, but do still contribute money where they can to their hobby. If MS want to try and kill rentals fine, that's their roadmap, but to ever try and put pirates and people who rent even in the same room, not really fair.