And you only feel that way about BMW? Or is the concept of a brand identity and image lost on you?
No, but it's more pronounced in the German brands. Many other brands have managed to make new interesting designs on their cars and updating them while still keeping the heritage of the old. Brand identity doesn't mean minimal changes to a few curves here and there you need two cars side by side in the same color 10 years apart in models to barely notice a difference, to exaggerate a little.