Netflix chief content officer Ted Sarandos and VP original programming Cindy Holland recently gave a fascinating interview to The Hollywood Reporter on Netflix’s past, present and future models of original programming, among the discussion an acknowledgement of ‘Hemlock Grove’s differing tastes and renewal prospects. Clarifying that they’re “hearing the pitches for the second season with plotlines and storylines now,” Sarandos said of ‘Hemlock Grove’s appeal:
Hemlock is much more polarizing [than House of Cards]; you either love it or hate it. The crossover for the people who love the show was American Horror Story, not The Vampire Diaries. It was incredibly popular in the Nordics because of the popularity of the Skarsgards [Bill Skarsgard stars] and in Latin America, where the horror genre is very big.
Cindy Holland added:
We’ll certainly look at how much viewing activity is taking place compared to what we projected when we licensed the series. How do we think it will play out over time? Is there an audience that justifies the expense? Certainly, what does it do for the overall conversation about Netflix? And long term, does it mean incremental subscribers or that subscribers stay around longer?