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What is the point of video game trailers?

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#1 xWhiplash


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Posted 24 May 2013 - 20:20

How come most of the video game trailers do not show gameplay? What is the point of trailers?

Does anybody else feel that video game trailers are pointless? I remember seeing a trailer that had very nice 3D models and the game ended up completely different and in 2D!

I always have to go to YouTube and check out gameplay footage to see if the game is any good before I make my purchase.

#2 Pupik


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Posted 24 May 2013 - 20:24

These days, just to tell us when is the release date. I do what you do and youtube gameplay videos, to actually judge the game.

#3 chaosinfected



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Posted 24 May 2013 - 20:29


#4 Nilus



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Posted 26 May 2013 - 08:38

There's no point whatsoever in those pre-rendered trailers. It almost accounts to false advertising if they didn't have that tiny, almost missable 'not in game footage' note at the bottom of the screen.

Many games can make trailers using in game footage/cutscenes so it makes those pre rendered ones all the more jarring.

#5 Coagulated



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Posted 26 May 2013 - 10:18

It's just for hype, really. It's no different to movie trailers - how many trailers have you seen for films that paint a completely different picture to the final product?! I remember when Sweeney Todd came out and not a single trailer I saw even hinted it was a musical. I don't mind musicals, but I have to be in the mood for them, and as I wasn't expecting a musical, I got bored within 20 minutes - I also wanted to smash Helena Bonham Carter's face in, but that's just because she's annoying as hell.

Remember the old 'trailers' for the release of the PS2 by David Lynch?

That told you absolutely nothing about the console, it was just all hype and marketing.

I thoroughly agree that companies should not be allowed to release trailers for any form of media that are not true representations of the final product.

#6 virtorio


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Posted 26 May 2013 - 10:47

They're just advertising.
I wait for the Giant Bomb Quicklook/"WTF is?" byTotalBiscuit to see if I should bother or not.

#7 jakem1


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Posted 26 May 2013 - 10:55

To be honest, I'm surprised they work on anyone because the obvious dishonesty in the ads just puts me off buying games.

#8 compl3x


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Posted 26 May 2013 - 11:13

As others have said: marketing and advertising are the reason. They're usually carefully crafted to create interest, you should never base purchasing decisions on them.

#9 Mark


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Posted 26 May 2013 - 11:15

It's ok for games that are heavy on the story line imo, but not action based games.

#10 Rohdekill


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Posted 26 May 2013 - 12:58

Marketing. It's an attempt to gain interest in the product prior to its distribution. Fortunately, savvy gamers know better. Yet, marketing has to produce something to earn their paychecks.

#11 chaosinfected



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Posted 26 May 2013 - 16:24

It doesn't look that different from in game graphics these days except for the iffy camera work. The reason it's prerendered is they work on the performance of the game throughout the development of the game, that isn't showable until it's done.

#12 Razorwing


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Posted 26 May 2013 - 17:20

Hype -> Generating Buzz + Advertising.

#13 .jCliff



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Posted 26 May 2013 - 17:22

I'm surprised more people don't click on the difference between pre-rendered and in-game footage.

#14 Crisp



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Posted 26 May 2013 - 17:30

Advertising and hype, so little johnny can cry and moan to his mother for that video game he so badly wants.

#15 OP xWhiplash


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Posted 03 June 2013 - 12:25

Of course it is for advertising, you misunderstand me. When you see a movie trailer, it is different because what you are doing will be what you are doing in the movie, just watching.

However, video games are meant to be played. So why are there some trailers that have no gameplay footage, or even game trailers that have real life action to where you do not even see ANY form of the game?

These are similar to those commercials that show you a car for 1 minute and it is a commercial about toothpaste. There is really no point to those commercials.