Wendy's may be close to the wide launch of a new burger built on a pretzel bun, taking a product that's been test-marketed for several months to its stores nationwide later this year.
Wendy's Pretzel Bacon Cheeseburger The Pretzel Bacon Cheeseburger should be available sometime during 2013 at Wendy's locations across the country. That's according to Janney Capital Markets restaurant analyst Mark Kalinowski, who offered positive comments on the company's stock following what he says has been a sterling showing for the sandwich in its limited release.
"Our industry sources inform us that when the Pretzel Bacon Cheeseburger was in test, its performance ranked amongst the best of any Wendy’s test items from the last 20 years," the analyst wrote in a research report dated May 24. Kalinowski isn't certain of the timing, though he's expecting a roll-out in the third quarter. When it does go on the menu, he's looking for "meaningful acceleration in Wendy's same-store sales," a key indicator of health at any retailer.
Images of the burger show it to be a pretzel-ish roll with a beef patty, cheese, lettuce, tomato, onions and bacon. The beef, bacon and cheese combination has become a staple at Wendy's, where the menu also features the Baconator, Son of Baconator and the Jr. Bacon Cheeseburger. With the new item, the bread is the clear differentiator. Nutrition information for the sandwich isn't yet available on the Wendy's website, but the contents of other bacon cheeseburgers are. The Jr. Bacon Cheeseburger is listed at 390 calories, while the Baconator comes in at 970 and the Son of Baconator is 690.more