A new game called The Crew was shown off in today's Ubisoft E3 conference. The game is developed by Ivory Tower and Ubisoft Reflections. It is slated for a Fall 2014 release and is heading to PS4, Xbox One, and PC.
The game is an online persistent world, blurring the lines between single and multiplayer gaming, and it revolves around infiltrating criminal organizations throughout the USA. The game allows players to play in co-op in every single mission if they choose to do so.
A live gameplay demonstration was shown to illustrate how co-op missions work. A customization system is also featured in the game, allowing players to strip an entire car and build it back up with parts. Cars can be customized using your mobile device on the second screen.
Update: Here's the official game description and features.
Take part in a relentless ride to infiltrate and overtake the 510s, a gang grown around Detroit’s illegal street racing scene. Your plan? Get a rep on the underground-racing scene and sabotage their activities city-by-city all across the United States. Maneuver through the bustling streets of New York City and Los Angeles, cruise down sunny Miami Beach or trek through the breathtaking plateaus of Monument Valley. Each locale comes with its own set of surprises and driving challenges to master. On your journey you will encounter other players on the road – all potentially worthy companions to crew up with, or future rivals to compete against. This is driving at its most exciting, varied and open.
• NEVER DRIVE ALONE
Jump in and out seamlessly and build your crew of four through bonding or intense rivalry. Whether your objective is to takedown a convoy or to escape the police, achieving it with friends ensures a fresh experience each time you join in.
• A PLAYGROUND OF UNPRECEDENTED SCOPE AND VARIETY
The entire United States is your driving playground – all roads and everything in between. Every type of terrain imaginable is yours to master – from downtown city streets to suburbs, hillsides, cornfields, canyons, desert dunes or even race tracks.
• THE EXPERIENCE GOES ON, WHEREVER YOU ARE
Continue the experience on iOS, Android tablets, and on the web. Keep track of your friends’ performances and tinker with your ride before playing it live to set new records, or send your crew on jobs on-the-go to gain more XP and parts.
• PREPARE FOR THE NEXT JOB
An extensive tuning system combining depth and simplicity allows you to collect cosmetic and performance parts and customize your licensed cars, according to your style