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Women make up almost half of all gamers

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#1 Muhammad Farrukh

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Posted 18 June 2013 - 06:12

New report from industry group also finds adult women a more significant portion of game-playing population than boys 17 and under.

 

 

A new report from The Entertainment Software Association has found that women make up nearly half (45 percent) of all gamers. The findings are part of the 2013 Essential Facts About the Computer and Video Game Industry, conducted by Ipsos MediaCT and based on a poll of more than 2,000 "nationally representative" households.


The report also found that adult women (31 percent) represent a "significantly" greater portion of the gamer population that boys 17 and younger (19 percent). In addition, according to the group's findings, women are 46 percent of the time the most frequent game purchasers.

The report also highlighted trends regarding how closely parents monitor what their children purchase. According to the findings, parents are present when games are purchased 89 percent of the time, while children receive parents' permission to purchase or rent a game 80 percent of the time.

Overall, 52 percent of parents believe video games are a positive part of their child's life.

Other notable findings from the Essential Facts report include 58 percent of all Americans describing themselves are gamers in one way or another. In addition, 51 percent of all United States households own a dedicated game console; and those that do, own an average of two.

The full report is available at the ESA website.

 




#2 OP Muhammad Farrukh

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Posted 18 June 2013 - 06:24

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#3 astropheed

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Posted 18 June 2013 - 06:27

According to that report 7 of the top 20 PC games were Sims 3 Expansions and 1 was Sims 3....Nearly half of the chart is Sims 3! I think that's bigger news than Females enjoying their mobile phone games.



#4 Yusuf M.

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Posted 18 June 2013 - 06:47

Women 18 or older represent a significantly greater portion of the game-playing population (31%) than boys age 17 or younger (19%)

Is that surprising to anyone? What may be more surprising is that only 6.2% of the best-selling PC games were shooters. Strategy and role-playing games made up a larger portion (24.9% and 28%, respectively).
 

TOP 20 SELLING COMPUTER GAMES OF 2012

1 DIABLO III
2 GUILD WARS 2
3 WORLD OF WARCRAFT: MISTS OF PANDARIA EXPANSION PACK
4 THE SIMS 3
5 STAR WARS: THE OLD REPUBLIC
6 THE SIMS 3: SUPERNATURAL EXPANSION PACK
7 ELDER SCROLLS V: SKYRIM
8 THE SIMS 3 SEASONS EXPANSION PACK
9 WORLD OF WARCRAFT: BATTLE CHEST
10 STARCRAFT II: WINGS OF LIBERTY
11 AMAZING HIDDEN OBJECT GAMES 3 PACK
12 THE SIMS 3: PETS
13 MASS EFFECT 3
14 THE SIMS 3: SHOWTIME EXPANSION PACK
15 DIABLO BATTLE CHEST
16 BATTLEFIELD 3
17 THE SIMS 3: MASTER SUITE STUFF
18 THE SIMS 3: LATE NIGHT EXPANSION PACK
19 CIVILIZATION V
20 THE SIMS 3: GENERATIONS

 
Anyway, 55% of gamers are male and 45% are female. I'd like to see the percentage drop for males and increase for females. In my experience, more females play MMORPGs and casual games than shooters or strategy games.



#5 Richard C.

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Posted 18 June 2013 - 06:58

While interesting, it's unsurprising, I'm surprised about how low the FPS % is though. 



#6 TheExperiment

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Posted 18 June 2013 - 08:12

I'd guess FPS players are much more likely to buy digital...probably not shown on that list.



#7 Razorwing

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Posted 19 June 2013 - 14:21

Too bad most cute and hot ones are already taken. lol. 



#8 Growled

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Posted 19 June 2013 - 14:25

I don't think this is news anymore.



#9 PsychD

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Posted 19 June 2013 - 22:17

So that's why I'm always playing with baddies... trollface.jpeg



#10 compl3x

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Posted 20 June 2013 - 02:12

Yay! More girls, less 13 year olds hurling racist and homophobic slurs at me!



#11 shozilla

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Posted 20 June 2013 - 02:37

Is that surprising to anyone? What may be more surprising is that only 6.2% of the best-selling PC games were shooters. Strategy and role-playing games made up a larger portion (24.9% and 28%, respectively).
 

 
Anyway, 55% of gamers are male and 45% are female. I'd like to see the percentage drop for males and increase for females. In my experience, more females play MMORPGs and casual games than shooters or strategy games.

 

I know some of my friends who are female that play counter strike, Black Ops, and other shooting games.



#12 madd-hatter

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Posted 20 June 2013 - 16:18

Lies.

 

Citation = real world experience, working mind.

 

In unrelated news, polls find that women are more likely to fill out polls and poll survey sizes, location, and diversity found to be perfect every time! (According to a poll.)