The stories about iOS of late have been about the restyling of the icons. Some like them, and some do not, but all of this talk misses the crucial issue. The real story here is that the iOS user interface is really dated. Aside from face-lifts and the small bits of ornamentation, this is the same user experience that has always been on the platform. Sure, it’s been good. In fact, it’s been great; it was a genius implementation to help get a lot of tricky functionality easily within grasp of the less tech-savvy. But for the rest of the world who lives well within the Late Adopter portion of the innovation curve, we’re quite used to what this stuff can do. We users need something more. Now is the time for making data relationships rather than continuing to make introductions to technology.