Giant Bomb: You guys have mentioned that this essentially kills, at least for launch, some of the more progressive, interesting policies, such as the family sharing and lending policies. Are those killed permanently or are they things that can come back in future software updates for the operating system?
Whitten: Part of it's a mix because of the reality of how you're changing the experience. Let me give you an example. Before, one of the things that's exciting about a digital ecosystem, is if I go to any Xbox and I see all my games, they show up in my games library? Well, obviously, if you're gonna use physical discs, those games wouldn't show up because it's only showing the content that's in the cloud--that's in your online library. That wouldn't change. The difference is the choice you have of using physical discs or having purchased things online. That said, so much of how we built the program is really built on that digital infrastructure. You get a ton the advantage of that at launch, and we're going to continue to invest in that. Examples are, obviously, things like day-and-date [digital purchases], and I can chose to buy either of them online or physical--it's my choice. Similarly, if I went to your house with my physical-based game, and we played and I left and took my disc with me, you could instantly purchase that game with no download because it's all built on that same functionality. You're going to see us continue to really invest in that. We believe a lot in that cloud powered future.
From the looks of it the features are delayed. I see no reason to get upset because are still investing it. Yes it may appear as a newer build of 360 but It will eventually get there