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Twinkies Return ... July 15th

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#1 Hum

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Posted 23 June 2013 - 22:57

NEW YORK — Hostess is betting on a sweet comeback for Twinkies when they return to shelves next month.

 

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The company that went bankrupt after an acrimonious fight with its unionized workers last year is back up and running under new owners and a leaner structure. It says it plans to have Twinkies and other snack cakes back on shelves starting July 15.

Based on the outpouring of nostalgia sparked by its demise, Hostess is expecting a blockbuster return next month for Twinkies and other sugary treats, such as CupCakes and Donettes. The company says the cakes will taste the same but that the boxes will now bear the tag line "The Sweetest Comeback In The History Of Ever."

"A lot of impostor products have come to the market while Hostess has been off the shelves," says Daren Metropoulos, a principal of the investment firm Metropoulos & Co., which teamed up with Apollo Global Management to buy a variety of Hostess snacks.

 

Metropoulos & Co. and Apollo bought Twinkies and other Hostess cakes for $410 million.

Apollo Global Management, founded by Leon Black, is known for buying troubled brands then selling them for a profit.

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#2 Reverend Spam

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Posted 23 June 2013 - 22:59

w00t!



#3 Sylar0

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Posted 23 June 2013 - 23:07

What's a what what must be a yank thing...



#4 Geoffrey B.

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Posted 23 June 2013 - 23:16

Never liked them but I know a lot of people that will be happy that they have returned.

#5 hdca18

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Posted 23 June 2013 - 23:16

I am jacked! :D



#6 Atomic Wanderer Chicken

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Posted 23 June 2013 - 23:16

Paula Deen gets the boot and Twinkies are returning. I've all lost hope for the obesity fight!



#7 FlintyV

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Posted 23 June 2013 - 23:20

Great? :huh:



#8 aionaddict

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Posted 23 June 2013 - 23:43

wow best news ever posted on this site!    :woot:



#9 +Nik L

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Posted 23 June 2013 - 23:58

Icons.  I was sad to see them go, even thought  I don't personally eat them.



#10 OP Hum

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Posted 24 June 2013 - 00:11

Counting down the calories ... er, minutes. :p



#11 virtorio

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Posted 24 June 2013 - 00:15

Finally had a chance to try one of those a few months ago.

 

What the hell is wrong with you people?



#12 notchinese

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Posted 24 June 2013 - 00:30

The powdered doughnuts were the only good thing hostess sold. They are by far and away the best at making those.



#13 +techbeck

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Posted 24 June 2013 - 00:43

Knew they would. No brainer here. And all those morons paying hundreds on ebay are probably feeling pretty foolish.

#14 OP Hum

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Posted 24 June 2013 - 00:45

ER doctors will be pleased. :p



#15 nukenorman

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Posted 24 June 2013 - 01:09

They where never gone in Canada. Hostess never went bankrupt in Canada. We still got and to this day fresh supply of all hostess products. My brother sold a whole bunch on Ebay to Americans and he made a few thousand lol. Crazy world these days.

 

Even we would buy truck loads in Canada and then just drive across the border and sell a box for 50 bucks lol to some obese Americans. They sold so easily.

 

When you get so many Americans to pay 50 bucks for a box of twinkies that cost like 4 bucks you then realise why the USA is such in a big mess and the country has virtually no savings rate amoung house hold and the country itself is basically going bankrupt to China and other countries lol.

 

Not to mention the old developed country ( but noon becoming 3rd world ) to not give its citizens a right to a paid vacation from a job, no right to healthcare, no paid maternitiey leave, and most people behind bars than any other country.

It shows that its priorities are junk food lol! No wonder its famous for hot dogs, and other crappy food. No real cuisine food like other countries have lol.

Its ok they think they are number one still and I guess in many ways they still are such as people incarerated, obeseity rate, poverty, crime, college debt, etc etc.