4 posts in this topic

wright1.jpg

 

 

Sim City creator Will Wright found Microsoft's DRM policy reversal "very impressive." In an interview with CNN, Wright shared his thoughts on Xbox One's approach to customers.

 

"Gaming has had a long history of piracy, but you can't use DRM at the expense of the customers," he said. "To see a company like Microsoft actually sit back, listen, and understand the fans and respond to them is impressive. For a company that size to be that responsive is great. These companies are the ones that obviously keep us in business and allow us to make games."

 

Wright also said that players vocalizing their concern to better things for the majority is "really valuable," although he knows it isn't always the case online. "That part I think is great because that's something that I've always believed in," said Wright, "getting the players very involved not just after the game ships, but even before and try to listen to them."

 

Not only is this good for companies, but fan involvement to this degree makes the users more than just a customer. Wright continued, "I tend to think of the fan base, especially the hardcore fan base, as co-developers. These people with a passion for your project are going to go out and sell your game to other people and pull other people in. The more they feel like they have some ownership over the process and they're not just kind of customers, the better."

 

Source: IGN

Share this post


Link to post
Share on other sites

Now go fix Maxis.

Share this post


Link to post
Share on other sites

Now go fix Maxis.

 

That would be awesome! He should fix the new SimCity lol

Share this post


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!


Register a new account

Sign in

Already have an account? Sign in here.


Sign In Now
Sign in to follow this  
Followers 0

  • Recently Browsing   0 members

    No registered users viewing this page.