There's 2 differences.
1. Refusing to answer because the answer would give a negative impact and they simply don't want to say
2. Refusing to answer because they haven't been publically told what to say regarding the difficult subject matter
So yes, you've pointed out that my word choice previously isn't the best. Although, my point still stands.
Why is it difficult? It is because the answer is something people don't want but MS would force it on them anyways?
So, whats your views on having a infinite amount of times you can lend a game out on a disc for that person to complete single player on? Can you really believe MS would do such a thing??!?!
I know where you are going here. Forget lending, look at the game rental companies. How many are playing from a single disk there?
Do they like this? Nope. There are some **** n bull stories about how the publisher deserves a cut from the follow on sales. And screw lending/retail. Let's limit lending to a single time, and selling the game, well we'll let the publisher decide this. Oh btw ... rental is dead.
Finally they can implement something to lock this down and limit it with the internet ... hell yes. But since people are used to this model, this would only work if MS forced this on them (no options... fragmentation my ass) and Sony did the same (no options). Whooops.
So, you may believe Family Sharing will allow 11 people to complete a game from a single purchase, because much more could be done in the past (rentals etc). I disagree.
They now have the tools to lock this down, and that is what they are doing. You said it yourself. They can't answer questions on this because the answer would be not what people want to hear. That's why it is a difficult subject. The reason MS had a PR nightmare on this is because they are tying themselves in knots trying to answer questions on the negative aspects of the X1 without it sounding negative.
How about the lower game prices with business logic?
Answered that already. Why do we need to wait for this in the future? Why aren't X1 games already cheaper than the current 360 games?
Question for you to answer. If this future you see is so great, why did MS reverse course and go back to how it was done with the 360?