Huge article and haven't finished reading myself
Eight years after the launch of the Xbox 360, Microsoft is finally on the verge of launching its successor, the Xbox One. A potentially exciting time for Microsoft has turned into an absolute PR disaster, but in a surprise move to win back some support, Microsoft decided to reverse their unpopular policies on the 24-hour internet connection checks and rules regarding sharing games. Despite the overwhelming support for Sony’s PlayStation 4, Microsoft is not out of the fight just yet. There’s no doubt that Sony has the edge in terms of consumer support right now, but this fight will rage on for years to come.
Part gaming console, part entertainment hub, Microsoft is attempting to take over your living room — and that’s exactly why they’ll come out on top of the console war when the dust has settled. Some of you may be thinking that this premature proclamation of victory for Microsoft’s Xbox One months before it is even available on the market is absurd, but expanding their audience will be the catalyst to victory. They’ve evolved far beyond the traditional gaming console model, and their forward thinking will pay off as the Xbox One gradually asserts itself as the top choice in houses across the world.
Living rooms have typically been dominated by televisions, so it only makes sense that Microsoft aims to completely integrate the Xbox One into it. From playing your Blu-Ray movies to watching TV, Microsoft is attempting to place the Xbox One at the center of your home entertainment. Using an HDMI port for the cable TV pass-through, your Xbox will be connected directly to your set-top box. But it’s more than just an extension of your cable box — it’s meant to be all that and more.