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Some Twinkies will be frozen

usa myth infinite shelf life defrost them top-quality hostess

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#1 Hum


    totally wAcKed

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Posted 06 July 2013 - 13:56

Twinkie’s legendary shelf life is getting even longer. :huh:

The leaner, non-union Hostess Brands — looking to get by with fewer bakeries under new ownership — will start freezing Twinkies and other snack cakes to extend their expiration date instead of delivering them directly to stores, The Post has learned.

It’s a myth that Twinkies have an infinite shelf life. The seemingly indestructible snack cake actually expires after 45 days.

The old Hostess baked Twinkies, HoHos, Ding Dongs and other goodies at nine plants and got them on shelves within 48 hours using its own delivery drivers.

Now the plan is to bake goodies at five plants and freeze them before shipping them through independent drivers to supermarket warehouses, according to sources.

Stores would defrost them and restock the shelves as needed.

While the new owners say the iconic creme-filled cake will evoke the same nostalgia, the thawing process could undermine the integrity of the product, according to sources.

“If they alter the taste, people may not buy it,” one source said.

Hostess declined to comment on whether it will freeze baked goods but said, “Any suggestion that Hostess is changing the integrity of the iconic snack cakes consumers have loved is completely untrue.

“The new ownership is absolutely committed to baking top-quality snack cakes and, in fact, is making major investments to ensure that Hostess products are as good, if not even better than before.”


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#2 Torolol


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Posted 07 July 2013 - 07:38

Cryogenic foodstuff!

#3 zhangm


    Neowinian Senior

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Posted 07 July 2013 - 07:52

Ice cream filling!

#4 OP Hum


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Posted 07 July 2013 - 15:56

Wal-Mart freezes a lot of stuff -- like the little pies I get for 68 cents.