There's a lot of FUD here.
1. The option to opt-out of the "allow non-intrusive adds" HAS NOT BEEN REMOVED AND WILL NOT BE REMOVED
2. Google's adds still have to adhere to the "non-intrusive ads" criteria to be whitelisted.
People need to remember that without ads, many of the content you get for free on the web, would otherwise require some sort of subscription. Ads are google's main source of income.