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Uh Oh, here come CheeseburgerOs

usa campbell soup company taste buds nostalgic times

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#1 Hum

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Posted 17 July 2013 - 22:33

The cheeseburger-ing of America has finally come down to this: CheeseburgerOs.

The iconic pasta O's-in-a-can that have stuffed American pantries for nearly 50 years are rolling out in cheeseburger flavor. It's just the third time in five decades that a new SpaghettiOs flavor has been added.

The unusual flavor pairing comes at a time that American consumers can't seem to get enough cheeseburger flavor mixed and mashed into other foods.

The cultural driver: comfort. "Cheeseburger is clearly a comfort flavor," notes Tom Vierhile, innovation insights director at research firm Datamonitor. Cheeseburgers have grown 40% as items on restaurant menus since 2009, reports research firm Mintel. In stressful times, it's not unusual for food makers to roll out flavors that harken to better -- if not nostalgic -- times.

Not everyone loves the canned pasta made by Campbell Soup Company that's targeted at kids. "Can you think of anything more frightening than cheeseburger-flavored things floating around inside a can of SpaghettiOs?" asks Ken Albala, who teaches a History of Food class at the University of the Pacific in Stockton, Calif. "They're debasing the whole next generation of taste buds."

But Campbell executives say they're simply making what Americans want. "Cheeseburgers consistently rank as one of Americans' favorite foods," says Ed Carolan, general manager of soup and simple meals at Campbell. The move, he says, "seemed like something we needed to do."

The idea hit Campbell's executives about a year ago, says Carolan, and it took about 12 months to evolve from concept to reality. Carolan declined to be specific about SpaghettiOs sales, but says they were "steady" from 2011 to 2012. Last year, consumers purchased roughly 120 million cans of SpaghettiOs, he says.

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#2 Enron

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Posted 17 July 2013 - 22:40

Oh, I came here expecting some new distribution of Linux called Cheeseburger OS.



#3 +Majesticmerc

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Posted 17 July 2013 - 22:47

I, too, came for a lolcat-based Linux distro. Leaving disappointed. :p



#4 Grinch

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Posted 17 July 2013 - 23:10

My initial thought was cereal followed by the thought "Eww". Now my thought is "Hmm...".



#5 Cute James

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Posted 17 July 2013 - 23:18

I thought the thread may have perhaps been about a new savoury version of the popular breakfast cereal...



#6 Torolol

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Posted 17 July 2013 - 23:21

just like 'device driver' for OS,

this should be called 'taste driver' for foods.



#7 Azies

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Posted 17 July 2013 - 23:53

Oh god, that's so disgusting. :s



#8 OP Hum

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Posted 18 July 2013 - 00:02

^ Made from leftover McDonald's cheeseburgers. :p



#9 FloatingFatMan

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Posted 18 July 2013 - 08:27

Someone pass the barf bucket...



#10 Nick H.

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Posted 18 July 2013 - 08:37

I would try it, but my expectations would be lower than walking in to a McDonalds.

#11 OP Hum

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Posted 18 July 2013 - 16:50

I wonder what the actual 'meat' is --- if they added pork, Campbell's can forget me buying. :laugh:

 

Aha:

 

Ingredients
 

Water, Tomato Puree (Water, Tomato Paste), Enriched Pasta (Wheat Flour, Niacin, Ferrous Sulfate, Thiamine Mononitrate, Riboflavin, Folic Acid), Seasoned Cooked Beef Crumbles (Beef, Salt, Flavoring), Contains Less Than 2% of: High Fructose Corn Syrup, Beef, Prepared Mustard (Distilled Vinegar, Water, Mustard Seed, Salt, Turmeric, Paprika, Spice, Dehydrated Garlic), Enzyme Modified Cheddar Cheese (Cheddar Cheese [Made from Cheddar, Swiss And Blue Cheese {Milk, Cultures, Salt, Enzymes}], Water, Sodium Caseinate, Sodium Phosphates, Enzymes, Salt, Xanthan Gum), Cheddar Cheese (Milk, Cultures, Salt, Enzymes), Dehydrated Tomatoes, Natural Flavor, Sugar, Hydrolyed Corn Protein, Vegetable Oil, Citric Acid, Annatto Extract For Color, Yeast Extract, Hydrolyzed Yeast Protein, Hydrolyzed Wheat Protein, Soy Protein, Spice, Flavoring.

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#12 Geoffrey B.

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Posted 18 July 2013 - 16:55

that looks absolutely horrible.



#13 gameboy1977

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Posted 18 July 2013 - 17:00

I used to eat that spagetti-o, but no more. I really hate them so much.



#14 FloatingFatMan

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Posted 18 July 2013 - 17:10

Why is there HFCS in SOUP?



#15 OP Hum

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Posted 18 July 2013 - 17:12

^ Over here, corn syrup is in just about everything.