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usa fried chicken chain kfc eleven original recipe broader customer base

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#1 Hum

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Posted 17 July 2013 - 23:51

NEW YORK (AP) -- KFC is tossing out the chicken bones and the quaint image of founder Col. Harland Sanders as it gets ready to test a slightly more upmarket restaurant.

The fried chicken chain says it's opening a location called "KFC eleven" early next month near its headquarters in Louisville, Ky., that will serve flatbreads with toppings, rice bowls, salads and only boneless pieces of its Original Recipe chicken.

The restaurant's exterior won't feature Sanders, whose bespectacled, white-bearded likeness has long been front and center at traditional KFC locations. But the name of the test restaurant is a reference to the 11 herbs and spices Sanders used in the Original Recipe.

KFC eleven's opening is a reflection of the challenges facing traditional fast-food chains such as McDonald's, Burger King and Wendy's. The problem is that people in their 20s and 30s are increasingly heading to chains such as Chipotle Mexican Grill and Panera Bread, where they feel they get better food for slightly higher prices.

In a note to investors about KFC's test, Janney analyst Mark Kalinowski said that such "fast-casual" chains remain the fastest-growing segment in the restaurant industry. He noted that other chains, included Applebee's and Red Lobster, have recently started testing similar formats as well.

John Cywinski, president of KFC, said in an interview that people often equate KFC with "buckets of fried chicken on the bone," primarily as a dinner or weekend option. He said the company hoped to use the new test location to learn how it can update its offerings and draw in a broader customer base, particularly women.

KFC eleven will serve side dishes such as waffle fries, garlic mashed potatoes and coleslaw along with Original Recipe chicken. But the chicken will be the boneless variety the chain rolled out in April as an easier-to-eat alternative to its traditional breast, thigh and drumstick pieces.

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#2 Motoko.

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Posted 18 July 2013 - 00:01

I haven't been to KFC in over 10 years

 

I'm interested to find out if they'll open additional locations in my area



#3 OP Hum

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Posted 18 July 2013 - 00:03

Where do the bones go ... hmm :huh: Are they growing genetically modified boneless chickens ?!



#4 theyarecomingforyou

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Posted 18 July 2013 - 00:04

KFC just doesn't appeal to me. I find the smell repulsive and I'm not a great fan of fried foods at the best of times, with the exception of fries. Removing the bones and changing the décor won't have any influence on me. I much prefer Subway and McDonald's.



#5 Spartan Erik

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Posted 18 July 2013 - 00:06

KFC just doesn't appeal to me. I find the smell repulsive and I'm not a great fan of fried foods at the best of times, with the exception of fries. Removing the bones and changing the décor won't have any influence on me. I much prefer Subway and McDonald's.

 

How about Popeyes? Their chicken and fries are the best..



#6 Sandor

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Posted 18 July 2013 - 00:08

Champions eat Double Downs



#7 theyarecomingforyou

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Posted 18 July 2013 - 00:10

How about Popeyes? Their chicken and fries are the best..

I've never seen a Popeyes in the UK.



#8 OP Hum

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Posted 18 July 2013 - 00:19

^ You are out of luck:

 

Popeyes Louisiana Kitchen is a chain of fried chicken fast food restaurants founded in 1972 in New Orleans, Louisiana. Often referred to as Popeyes and sometimes as Popeyes Chicken & Biscuits or Popeyes Chicken & Seafood, It was acquired by Sandy Springs, Georgia-based AFC Enterprises, originally America's Favorite Chicken Company, in 1993.

 

According to a company press release dated June 29, 2007, Popeyes is the second-largest "quick-service chicken restaurant group, measured by number of units", with more than 1,800 restaurants in more than 40 states and the District of Columbia, and over 22 countries worldwide including Turkey, Northern Cyprus, Bahrain, China, Hong Kong, Iraq, Indonesia, Jordan, Kuwait,[4]United Arab Emirates, Japan, Malaysia, Saudi Arabia, South Korea, Singapore, Canada, Jamaica, Guyana, Suriname, Mexico, Trinidad, Puerto Rico, Honduras, Vietnam, Panama, Peru, and Costa Rica. About thirty locations are company-owned, the rest franchised.[5]



#9 xendrome

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Posted 18 July 2013 - 00:27

So it's not even fried chicken now, it's just chicken strips.... you can get that anywhere.



#10 MorganX

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Posted 18 July 2013 - 00:28

How about Popeyes? Their chicken and fries are the best..

 

I don't really care for any FF chicken but a friend gave me some of their red beans & rice and I'm hooked.



#11 OP Hum

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Posted 18 July 2013 - 00:31

^ ;) There ya go ...

 

RED BEANS and RICE
KFC Copycat Recipe

Serves 4-6

1 (30 oz) can of red beans
1 teaspoon white pepper
4 tablespoons butter
1/4 teaspoon paprika
dash of cayenne
dash of garlic powder
1 1/2 cups converted rice cooked

Pour beans with there liquid into a saucepan and cook over medium heat. Add the seasonings and butter. When the mixture begins to boil use a fork to mash half the beans. Cook for 10 to 20 minutes to until it looks like bean paste with big beans in it. Mix in rice.

 

http://kentuckyfried...s-and-rice.html



#12 MorganX

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Posted 18 July 2013 - 00:38

^ ;) There ya go ...

 

RED BEANS and RICE
KFC Copycat Recipe

Serves 4-6

1 (30 oz) can of red beans
1 teaspoon white pepper
4 tablespoons butter
1/4 teaspoon paprika
dash of cayenne
dash of garlic powder
1 1/2 cups converted rice cooked

Pour beans with there liquid into a saucepan and cook over medium heat. Add the seasonings and butter. When the mixture begins to boil use a fork to mash half the beans. Cook for 10 to 20 minutes to until it looks like bean paste with big beans in it. Mix in rice.

 

http://kentuckyfried...s-and-rice.html

 Looks good but I'd definitely use Land O' Lakes Light and somehow you have to get the Andouille flavor. Don't know how popeye's does it, they don't use the sausage. I don't know if there's such a thing as Andouille seasoning, but that's what really made me love it.

 

Never liked RB&R before. I'll work with that when I'm going high on carbies.



#13 OP Hum

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Posted 18 July 2013 - 00:41

^ ;) http://www.sausagema...eseasoning.aspx

 

Andouille Sausage Seasoning

 

http://www.localharv...easoning-C23319



#14 Shiranui

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Posted 18 July 2013 - 00:44

When I was a child, we were so poor; mum and dad would take us down to KFC on a Friday night so we could lick other people's fingers.

 

 

Anyway, I prefer Los Pollos Hermanos - their sauce just seems to have an extra kick....



#15 +Tech Greek

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Posted 18 July 2013 - 00:52

How about Popeyes? Their chicken and fries are the best..

 

Popeyes makes KFC look like mush...

 

Love my shrimp @ Popeyes