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Apple’s Ultimate Sin: It’s Boring

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#16 wv@gt

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Posted 09 August 2013 - 17:52

I think you're being a bit generous. 

 

For starters I wouldn't say that they've perfected the form factor of the iPhone at all.  The current shape looks odd because it was dictated by the competing demands of a larger screen (to compete in a market where larger screens are more popular) and the need to maintain compatibility with docks and accessories designed for a smaller phone.  The UI isn't being refined, it's being updated to eliminate the awful skeumorphism that served them well 6 years ago and catch up with the trend for a more authentic digital UI that Microsoft started with Windows Phone. 

 

The common thread in all of this is that Apple are playing catch-up but are still burdened by the myth they created of themselves as an innovative, revolutionary company that sets rather than follows trends.  They have boring, dated products and they're attempts at updates seem boring because they don't live up to the promise.

 

I'm not saying the iPhone is perfect, what I mean is that they have refined their form factor for the current iPhone to its completion. Basically the form factor is taking a back seat while they refine or catch up the Software. Very rarely has Apple over hauled the software and hardware at the same time. What most fail to understand is that Apple doesn't innovate in the traditional sense. They very rarely bring an idea or product to market that hasn't already been done. They innovate by refining what already existing and make a really good presentation of it.

Also another thing to add if you look at the industry as a whole right now, there really isn't anything majorly new in the mobile market, something that Apple can capitalize on, everyone seems to focusing on UI/Software at the moment. Tablets were the last big push, but nothing huge since then. 




#17 Jub Fequois

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Posted 09 August 2013 - 17:53

I miss the 80's and 90's in tech.....

 

almost everything was some great advance.....

 

Thankfully this still happens in web, which is my line of work.

 

Also, investors expect more of Apple than other companies because Apple's so absurdly overvalued.



#18 Fahim S.

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Posted 09 August 2013 - 18:00

Apple are the ones that keep on telling us how innovative, revolutionary, magical they are.


With the greatest respect they aren't telling us this. They are telling Joe Average this and to Joe Average it is all true. Other brands produce designs which are unattractive (and would continue to do so if Apple weren't beating them at that), specification driven and not simple enough for Joe Average.

Apple understands that Joe Average wants an emotional connection to his gadgets and Applegives him just that. He isn't interested in specs, how often the OS is updated or how customisable it is as that isn't his definition of innovative or magical - it's ours.

#19 Deactivated.

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Posted 09 August 2013 - 18:07

Apples ultimate sin: They're apple.

Absolutely. Certainly around here.  :laugh:



#20 Growled

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Posted 10 August 2013 - 05:43

I think Apple has a certain arrogance about it, and I think that is what turns off a lot of people. They make some good products, but many of their followers seem a bit cultist, and that turns off many too. I have only owned one Apple product, a second generation iPod. It was a good product but I felt it was way over priced for what I got, so I have never bought another Apple product.



#21 guru

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Posted 10 August 2013 - 06:46

*yawn*  Another article about how every product Apple releases is supposed to be innovative and revolutionary...

 

Why exactly do these people have such extreme expectations for them compared to anybody else?

 

because they bought personal computing, Smartphone and Tablet to the mainstream consumer, not to mention they changed the way how people consume music, media and information.

 

Their products were aspirational.. people payed a premium to buy their products. imo, the expectation is well deserved.

​Even google has such expectations now. Glass for example may well be the net iPhone.



#22 Astra.Xtreme

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Posted 10 August 2013 - 14:20

because they bought personal computing, Smartphone and Tablet to the mainstream consumer, not to mention they changed the way how people consume music, media and information.

 

Their products were aspirational.. people payed a premium to buy their products. imo, the expectation is well deserved.

​Even google has such expectations now. Glass for example may well be the net iPhone.

I disagree about Glass.  It's expensive, awkward, and doesn't fill any need that people want.  The battery life sucks and it's straight up creepy.

Personally I think it will be an extremely niche product which will disappear very quickly.

 

The only neat application I've seen of it was a ref in a soccer (football) match wore it to give a live perspective from the pitch.  It was a creative idea, but he had to wear a considerable amount of stuff on his body for it to function properly.



#23 Enron

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Posted 10 August 2013 - 14:40

*yawn*  Another article about how every product Apple releases is supposed to be innovative and revolutionary...

 

Why exactly do these people have such extreme expectations for them compared to anybody else?

 

I think they believe Apple has alien technology or something that nobody else has, so that's why they have such high expectations.



#24 Salutary7

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Posted 10 August 2013 - 14:49

Well I would expect magic from a tech company like this too :p They have over $100 billion sitting around just in cash.



#25 PGHammer

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Posted 10 August 2013 - 14:56

*yawn*  Another article about how every product Apple releases is supposed to be innovative and revolutionary...

 

Why exactly do these people have such extreme expectations for them compared to anybody else?

Apple's share price is where it is because it generates a crapton of CASH (because of app stores and iTunes) - it has all the attraction of a utiity (which has historically been favored for the same reason - why do you think the original AT&T was called "the best friend to widows and orphans"?).  However, Apple is a services company that also manufactures the gateway hardware and software TO those services (Macs and iDevices).  Long term investors could care less about buzz around Apple hardware as long as it sells at all (and generates all that cash via the App Stores and iTunes) - short-term investors see literally NO benefits from such a strategy (especially since the majority of Apple's cash hoard is stranded outside the United States - for tax reasons.  Google is in the same position - it's also a services company that happens to also be in the hardware business; however, unlike Apple, it does allow others to manufacture gateway hardware to access those services.  (Make no mistake; Android is, above ALL else, an operating system designed to deliver Google advertising - that it also does other things is secondary to providing those eyeballs for ads.)  Before the advent of the iDevices, Apple had a REPUTATION for being innovative and revolutionary - which nearly drove the company out of business when those products didn't sell.  (Lisa?  Newton?)  The Apple faithful continue to hold the company to that rep - despite it nearly killing the company twice before (once, it had to be rescued by "arch nemesis" Microsoft - according to Apple).