TV is not a big deal, never has been. Microsoft's only error was how much time they chose to spend talking about it during a console reveal, compared to everything else. Thus, the Xbox fan base wasn't exactly pleased... That's old news though.
Anyway, securing deals with media companies always seems to be the chore that gets distributors hung up. I'm honestly curious as to what Sony can conjure up given their status and relationships in that area.
It does not matter if 10minutes were spent talkin about it or an entire hour... It's the same thing...
Now all is needed is teh sports, sports, sports