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Trader Joe's Wants to Shut Down Pirate Joe's

canada offbeat chain trademark infringement brand protection

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#31 adrynalyne

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Posted 20 August 2013 - 13:46

This guy's business is not much different than all those liquidation/overstock places that advertise "BRAND NEW SONY TV 70% OFF." You think that they are authorized resellers, or have licensed Sony's trademarks? Actually, those places would be even more of a competitor to Sony than this guy is to Trader Joe's. There is not a single Trader Joe's store in Canada, so he's not competing over their target market at all.

You mean not much different if they are  a business named "Sonny'?

 

Agreed.

 

Its not just reselling, it is him using a similar name to mislead others.




#32 jkenn99

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Posted 20 August 2013 - 18:27

adrynalyne, on 20 Aug 2013 - 06:46, said:

Its not just reselling, it is him using a similar name to mislead others.

vcfan, on 18 Aug 2013 - 09:01, said:

trader-joes-pirate-joes-lawsuit.jpg

Look's to me like they are being 100% clear that they are an unauthorized reseller. I can't imagine anyone being misled by any part of that storefront.



#33 adrynalyne

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Posted 20 August 2013 - 18:39

Look's to me like they are being 100% clear that they are an unauthorized reseller. I can't imagine anyone being misled by any part of that storefront.

How do we know that wasn't done after the fact of a pending lawsuit?  Why would it say "unafraid" unless it was after the fact?

 

If they really meant to not mislead, it would be on a window where it is more permanent.



#34 adrynalyne

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Posted 20 August 2013 - 19:10

http://abcnews.go.co...oducts-19993352

 

 

Watch the video.  In at least one point in that video, the chalk board is BLANK.

 

Sorry, but that is a half-arsed attempt at making it clear that they are not trying to be a Trader Joes knockoff.