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iPhone 5C could make Apple No.1 in China


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#1 +V-Tech

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Posted 20 August 2013 - 13:45

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The general consensus is that Apple doesn’t expect its iPhone 5C to be a major game-changer and is only releasing the device to prevent its market share from eroding any further in emerging markets. Morgan Stanley analyst Katy Huberty, however, has a much more bullish take: She thinks the iPhone 5C looks poised to completely upend the smartphone market in China.
 
Per Fortune, Huberty has written a research note this week projecting that Apple could actually take the lead from Samsung in total market share in China if the company gets mammoth carrier China Mobile to start selling the iPhone 5C this year. Citing a proprietary survey of Chinese consumers, Huberty thinks that Apple will add more than 13 percentage points to its market share by releasing the iPhone 5C in China and another 6 percentage points by striking a deal with China Mobile.
 
This would be enough to put Apple over the top in China and make it the country’s No. 1 smartphone vendor although it certainly remains to be seen how well the lower-cost iPhone will do when paired against not just Samsung devices but ultra-cheap Android devices such as the Xiaomi Hongmi.

 

 

 



#2 Geoffrey B.

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Posted 20 August 2013 - 13:54

I just do not see that happening, with the amount of low cost unlocked Android devices that are in China that are currently ruling the cell phone landscape i just do not see them moving to a locked down device. that will cost them more.



#3 Dot Matrix

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Posted 20 August 2013 - 13:55

Christ, Neowin should really put a cap on BGR articles. :pinch:



#4 Steven P.

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Posted 20 August 2013 - 13:56

If it's based on the iPhone 5 I doubt it will be "cheap" in any market. I can see people being let down by the pricing, but at the same time relieved it isn't as expensive as the "premium" offering.



#5 +timster

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Posted 20 August 2013 - 13:59

doubt it, there will be cheaper knockoffs within days of launch



#6 OP +V-Tech

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Posted 20 August 2013 - 14:04

It's kind of a catch for Apple.

 

If they price the "cheap" iPhone higher than what people expect and/or willing to pay then people will prefer to purchase the normal version.

 

If they price the "cheap" iPhone too cheap then they will probably sell less of the normal version.

 

 

 

Problem..........



#7 Steven P.

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Posted 20 August 2013 - 14:18

It's kind of a catch for Apple.

 

If they price the "cheap" iPhone higher than what people expect and/or willing to pay then people will prefer to purchase the normal version.

 

If they price the "cheap" iPhone too cheap then they will probably sell less of the normal version.

 

 

 

Problem..........

Other manufacturers don't have this issue, look at Nokia ;)



#8 OP +V-Tech

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Posted 20 August 2013 - 14:21

Other manufacturers don't have this issue, look at Nokia ;)

Of course they have this issue, the thing is that for Apple (for iPhone actually) it's new. They never had a cheaper/lower version of the iPhone before. They dont really know how the market will react. I'm really interested to see how they will price it and what will happen.



#9 Steven P.

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Posted 20 August 2013 - 14:23

A manufacturer offering a device at all price points isn't good? :s



#10 OP +V-Tech

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Posted 20 August 2013 - 14:24

A manufacturer offering a device at all price points isn't good? :s

Of course it is, i'm just saying in general. Apple always said that they dont want to make cheap versions of the phone and now they do. Pricing it incorrectly may have bad implications on the cheaper version or on the normal version...



#11 Studio384

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Posted 20 August 2013 - 14:26

A 400/500$ lowend smartphone won't make it.



#12 Steven P.

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Posted 20 August 2013 - 14:27

Of course it is, i'm just saying in general. Apple always said that they dont want to make cheap versions of the phone and now they do. Pricing it incorrectly may have bad implications on the cheaper version or on the normal version...

the_scream_by_edvard_munch_9l8ix.jpg



#13 Shadrack

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Posted 21 August 2013 - 03:16

If the rumored $499 price is true, I doubt it will be #1. But I suspect that the combined sales of the '5S' and '5C' will exceed the 2 mil 1st week sales of the iPhone 5 China release.

I hope that it comes to the US. I'm not sure if I would get one over the 'pro' version. It would come down to the specs I think. The renders I've seen look good and if it is the same quality plastic that was on the 3GS then it will have a solid feel to it.

#14 stevan

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Posted 21 August 2013 - 03:39

You guys seem to be forgetting how much money and status means in Chinese culture.  People that are middle class or higher like to dress themselves up in nicest clothes and buy the newest gadgets.  While there are hundreds of millions Chinese cell phone users that will buy lower end phones because of their cheaper prices, there are also tens of millions of middle class or richer Chinese people that will buy the iPhone.

 

I'm not here to argue the which cell phone is the best or who will sell the most phones.  It's just that people in developing countries consider Apple products like a statement of wealth.  



#15 Shiranui

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Posted 21 August 2013 - 04:20

The Chinese should be given a big discount, seeing as it is their slave labour which enables Apple to reap such huge profits.





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