As part of their "free the games" campaign, it seems as if Ouya is out to deliver a message -- $60 games are not okay. But the delivery of said message in a recent commercial (featured above) is so bizarre that it must be seen to be believed.
The only logical explanation I can come up with as to how this was allowed past the planning stages is that the Ouya has become sentient. Not content with the fact that 73% of its owners have not purchased one game, it's out for blood. As an early Ouya backer when it sounded like a good idea, I am safe.
But for those less fortunate, I salute you.