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KitKat mocks Apple with Android 4.4 parody video

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#1 +techbeck

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Posted 03 September 2013 - 20:07

The next version of Android will indeed be called "KitKat," and PR teams at both companies have clearly been working overtime in preparation for today's surprise announcement. KitKat's Google+ page has already received a makeover placing the chocolate-covered Android mascot front and center, but that's not all. The Google / KitKat allegiance has also produced a new YouTube clip poking fun at Apple's well-known product introduction videos. Instead of Jonathan Ive guiding you through the ins and outs of new hardware from Cupertino, we instead find "Chief Breaks Officer" Chris Catlin extolling the virtues and design principles that go into producing junk food.

 

"Every corner, every edge, every finger of every bar has been carefully considered and crafted to create a beautifully immersive and multi-sensory experience," he says. "And it really does taste as good as it looks." Parodying Apple's presentation style isn't exactly a novel idea these days, and some of the lines here are cringe-worthy. Still, it's not every day you see the salvos coming from a confectionery maker — even if it's all an obvious PR ploy.

 

 

http://www.theverge....id-parody-video




#2 guitmz

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Posted 03 September 2013 - 20:09

amazing hahahaha



#3 Aergan

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Posted 03 September 2013 - 20:14

I actually now want to start eating KitKats again!



#4 TheDisneyMagic

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Posted 03 September 2013 - 20:14

Haha that is pretty funny and clever marketing.



#5 primexx

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Posted 04 September 2013 - 02:28

uh... so Google actually partnered with KitKat for this?



#6 benthebear

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Posted 04 September 2013 - 02:34

Dude, Android 4.4 KitKat sucks. iOS 8.1.3 Twix is the future. We all know this. FACT!



#7 Cute James

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Posted 04 September 2013 - 02:35

Awesome.

 

Just noticed that the 'Chunky' appears to have 'divider' groves notched into the chocolate.

When did this happen?

 

Mmm...might have to go and buy a Chunky KitKat for after work...



#8 SMELTN

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Posted 04 September 2013 - 15:34

Google is all about the ad business. This is the next step for Android. Ads all over the place, product placement on your phone, etc.



#9 Growled

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Posted 04 September 2013 - 15:51

I love it. :)



#10 Jason S.

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Posted 04 September 2013 - 19:02

that was pretty awesome



#11 The_Observer

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Posted 04 September 2013 - 19:06

Going to ask work if i can they will allow this as a BYOD!



#12 vetsanctified

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Posted 04 September 2013 - 19:10

Cant wait for Android 4.5 Oreo Blizzard



#13 Dane

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Posted 04 September 2013 - 19:13

Whoa whoa whoa,  wait a second. 

 

Had to check that out for a second, I thought two different companies make the same candy bar, and market it with the same name.  I buy my kitkats from the factory of Hershey's since it's close to me haha. 



#14 1for-matik

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Posted 04 September 2013 - 19:14

Cant wait for Android 4.5 Oreo Blizzard

Nope ! There's a L after K in the alphabet :laugh:



#15 vetsanctified

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Posted 04 September 2013 - 19:15

Nope ! There's a L after K in the alphabet :laugh:

 

Damn, did not remember that the deserts are in alphabetical. Then I cant wait of Android 4.5 Lucky Charms





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