KitKat mocks Apple with Android 4.4 parody video

[techbeck]

The next version of Android will indeed be called "KitKat," and PR teams at both companies have clearly been working overtime in preparation for today's surprise announcement. KitKat's Google+ page has already received a makeover placing the chocolate-covered Android mascot front and center, but that's not all. The Google / KitKat allegiance has also produced a new YouTube clip poking fun at Apple's well-known product introduction videos. Instead of Jonathan Ive guiding you through the ins and outs of new hardware from Cupertino, we instead find "Chief Breaks Officer" Chris Catlin extolling the virtues and design principles that go into producing junk food.

 

"Every corner, every edge, every finger of every bar has been carefully considered and crafted to create a beautifully immersive and multi-sensory experience," he says. "And it really does taste as good as it looks." Parodying Apple's presentation style isn't exactly a novel idea these days, and some of the lines here are cringe-worthy. Still, it's not every day you see the salvos coming from a confectionery maker ? even if it's all an obvious PR ploy.

 

 

http://www.theverge.com/2013/9/3/4690744/kit-kat-mocks-apple-with-android-parody-video

[guitmz]

amazing hahahaha

[Aergan]

I actually now want to start eating KitKats again!

[TheDisneyMagic]

Haha that is pretty funny and clever marketing.

[primexx]

uh... so Google actually partnered with KitKat for this?

[benthebear]

Dude, Android 4.4 KitKat sucks. iOS 8.1.3 Twix is the future. We all know this. FACT!

[Cute James]

Awesome.

 

Just noticed that the 'Chunky' appears to have 'divider' groves notched into the chocolate.

When did this happen?

 

Mmm...might have to go and buy a Chunky KitKat for after work...

[SMELTN]

Google is all about the ad business. This is the next step for Android. Ads all over the place, product placement on your phone, etc.

[Growled Member]

I love it. :)

[Jason S. Global Moderator]

that was pretty awesome

[The_Observer]

Going to ask work if i can they will allow this as a BYOD!

[sanctified Veteran]

Cant wait for Android 4.5 Oreo Blizzard

[Dane]

Whoa whoa whoa,  wait a second. 

 

Had to check that out for a second, I thought two different companies make the same candy bar, and market it with the same name.  I buy my kitkats from the factory of Hershey's since it's close to me haha. 

[1for-matik]

Cant wait for Android 4.5 Oreo Blizzard

Nope ! There's a L after K in the alphabet :laugh:

[sanctified Veteran]

Nope ! There's a L after K in the alphabet :laugh:

 

Damn, did not remember that the deserts are in alphabetical. Then I cant wait of Android 4.5 Lucky Charms

[Chicane-UK Veteran]

Hasn't mocking Apple commercials become just a bit pass? now? So that's Kit Kat... Samsung.... and even a cider company here in the UK:

 

 

Need to come up with something a bit more original guys!

[Aergan]

Hasn't mocking Apple commercials become just a bit pass? now? So that's Kit Kat... Samsung.... and even a cider company here in the UK:

Need to come up with something a bit more original guys!

 

The paraodys just highlight the devoid of reality theme that Apple have in their adverts, not their fault if Apple provide such excellent source material! :D

 

P.S. Somersbys' isn't too bad either

[freak180]

obviously this is going to be on the new Nexus :D