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Posted

Is Google revamping its logo? Hints appear in new Chrome beta for Android

 

With all the talk about new logos lately, it's about time Google did a little revamping of its own. Hidden in the latest version of Chrome Beta for Android is a new design for Google's ubiquitous logo, one that probably shouldn't have seen the light of day this early.

Here's a comparison image:

 

 

google_logo.jpg

 

 

It's flat! All the beveling and shadows are gone, and the colors have been tweaked from their traditional primary color pallet to more muted shades. The result is a cleaner, more modern design that seems to be the complete opposite of the recent Yahoo disaster.

 

I dug this image file out of the Chrome Beta Android APK, where it was briefly being used for the new tab page before someone noticed and it was pulled. It's currently inaccessible without ripping the APK apart.

 

So we know this new logo exists and that it is officially from Google, but we don't know if it will be used company-wide. It would certainly make sense for Google to roll it out for everything, because this looks about a million times better than the current logo. If this goes live, it would become the company's first logo redesign since 2010, when it toned down the shadowing and brightened up the colors. That design was also tested before it went live. As for this new design, we'll just have to wait to see if Google adopts it across its properties. Let's hope.

 

Source: Ars Technica

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Posted

maybe it's just that, a beta?

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Posted

how is this even news?

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Posted

maybe it's just that, a beta?

Beta testing Google's new logo:

 

Did changing the font decoration on our logo cause every tech site in the world to jump up and down and write an article and give us more press while requiring no work on our end? Check! Ship it!

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Posted

Beta testing Google's new logo:
 
Did changing the font decoration on our logo cause every tech site in the world to jump up and down and write an article and give us more press while requiring no work on our end? Check! Ship it!

why are you quoting me? I only commented on something my friend said.

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Posted

Update: A person familiar with Google's branding tells The Verge that this is not a replacement for the company's traditional logo. Instead, the flatter design is used in instances where the beveled logo may not display well

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Posted

why are you quoting me? I only commented on something my friend said.

Because you're the one that said something about a beta and I was going along with that? :laugh:

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Posted

It's just a flat colour version of the existing logo...

 

Next.

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Posted

It's just a flat colour version of the existing logo...

Next.

Still looks more professional than the new Yahoo! logo.
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Posted

Update: A person familiar with Google's branding tells The Verge that this is not a replacement for the company's traditional logo. Instead, the flatter design is used in instances where the beveled logo may not display well

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Posted

so they took it from flat, to rounded and back to flat again :P they just cannot make up their mind.

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Posted

Still looks more professional than the new Yahoo! logo.

I don't really have a problem with the new Yahoo logo. It's better than the old one for me.

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Posted

Because you're the one that said something about a beta and I was going along with that? :laugh:

No you're being mean, big bully, I'm telling my mom :p

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Posted

I actually don't like this totally flat Google logo, but it *still* looks better than Yahoo's piece of shit.

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Posted

Maybe it's redesigning the logo in order to fit in iOS7. LOL.

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Posted

Update: A person familiar with Google's branding tells The Verge that this is not a replacement for the company's traditional logo. Instead, the flatter design is used in instances where the beveled logo may not display well

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Posted

I think it looks much better. Bevels are so 90's. 

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Posted

Maybe it's redesigning the logo in order to fit in iOS7. LOL.

 

Or indeed Windows Phone, oh wait a minute no... obviously it can't be that...

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Posted

that change is amazing.... not

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Posted

i say 'flat' is the sign of sucky devices, be it display devices or printing devices.

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