Netflix app is coming to Virgin Media TiVos, 40k household test starts this week
In an unusual move for a pay-TV operator, Virgin Media is going to enable Netflix on its TiVo DVRs in the UK. Here in the US cable company-provided TiVos are missing the app and have blamed its absence on Netflix's content agreements with the studios. Virgin Media's claim that its the first pay-TV operator to offer TiVo doesn't seem quite right though, since Google Fiber TV has included Netflix and YouTube (which VM wedged into TV guide listings earlier this year) alongside regular TV since it launched, and recently added Vudu to the mix. Either way, we expect subscribers will be happy to see the option when it pops up for all later this year, a trial starting this week is limited to 40,000 households. The two will still need separate accounts and billing, at least for now, and users can create a new account within the app itself. According to the press release, this rollout comes alongside updates that increase energy efficiency while improving WishLists and recommendations -- let us know if you're seeing any changes for the better.