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Xbone marketing at its finest!


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#31 +GreenMartian

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Posted 16 September 2013 - 13:41

No worse then people calling it the "Xbone" (which I always read as "X Bone") :pinch:

This is what it looks like in my head when someone says xbone...

250px-Flag_of_Edward_England.svg.png




#32 Lord Method Man

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Posted 16 September 2013 - 13:43

It's not the name that's the problem, it's trolls deliberately spelling the number out, so that it says "bone". Did people call the Xbox 360 the "XThreeSixty"? No, it was just the "360". There are plenty of shorter alternatives than "Xbone" so shortening it down isn't the excuse. There's X1, XOne for examples.

 

Was the console called Xbox Three Sixty? No. It's Xbox 360 right there on the box.

 

Is the new one called Xbox 1? No. It's Xbox One right there on the box.

 

MS came up with the stupid name, now they can deal with people using an abbreviation that hurts their poor wittle feewings.



#33 McKay

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Posted 16 September 2013 - 14:38

Was the console called Xbox Three Sixty? No. It's Xbox 360 right there on the box.

 

Is the new one called Xbox 1? No. It's Xbox One right there on the box.

 

MS came up with the stupid name, now they can deal with people using an abbreviation that hurts their poor wittle feewings.

 

It was the Xbox 360, did people call it the Xb360 or anything similar? No they didn't. I cannot take anyones opinion seriously, or as unbiased when they're already resorting to immature name calling of an inanimate object, I take it at face value that they're automatically a fanboy and have nothing of value to say about it. Their opinion is automatically ignored by me and several people I know.

 

If I were to mention something about the PS4 and I came in calling it the POS4? would you value anything I had to say after I've already resorted to petty name-calling? 



#34 theyarecomingforyou

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Posted 16 September 2013 - 14:47

look at all the marketing experts on the internet. zoink

Well, there clearly aren't any working at Microsoft.  :laugh:

 

I cannot take anyones opinion seriously, or as unbiased when they're already resorting to immature name calling of an inanimate object, I take it at face value that they're automatically a fanboy and have nothing of value to say about it. Their opinion is automatically ignored by me and several people I know.

Indeed. It's like when people use the abbreviation M$ I immediately discount anything they have to say. The abbreviation is either X1 (in line with the PS4) or XOne (a bit long winded) - XBone is designed simply to insult. As for the argument about the naming of the original Xbox, nobody refers to it anymore so it isn't an issue.

 

X1 and PS4. Simple.



#35 MikeChipshop

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Posted 16 September 2013 - 14:48

look at all the marketing experts on the internet. zoink

 

Tell me about it. I hadn't realised there were so many rich, many successful marketing experts here.



#36 Audioboxer

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Posted 16 September 2013 - 14:49

Because these adverts are targeted specifically at techies, it to far ahead to beta regretted at the general public. Bt you knew this.

 

Yeah because "techies" as you call them need a billboard to know about something that's been all over the internet/blogs and gaming sites for months. Money well spent advertising to a group of people who already know everything about the Xbox One.



#37 LaP

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Posted 16 September 2013 - 14:50

look at all the marketing experts on the internet. zoink

 

You don't need to be an expert to realise MS failed really hard at marketing in the last 5 years or so.



#38 LaP

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Posted 16 September 2013 - 14:52

It was the Xbox 360, did people call it the Xb360 or anything similar? No they didn't. I cannot take anyones opinion seriously, or as unbiased when they're already resorting to immature name calling of an inanimate object, I take it at face value that they're automatically a fanboy and have nothing of value to say about it. Their opinion is automatically ignored by me and several people I know.

 

If I were to mention something about the PS4 and I came in calling it the POS4? would you value anything I had to say after I've already resorted to petty name-calling? 

 

Most people here called it the 360. I think most people will call the XBox One simply the One. Still not really better than Xbone imo.



#39 Lord Method Man

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Posted 16 September 2013 - 14:53

You don't need to be an expert to realise MS failed really hard at marketing in the last 5 years or so.

 

Their Windows 7 ad campaign was great. Since then MS has been going downhill fast.



#40 Nick H.

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Posted 16 September 2013 - 14:53

look at all the marketing experts on the internet. zoink

 

Tell me about it. I hadn't realised there were so many rich, many successful marketing experts here.


There's no harm in a bit of speculation and opinion. ;) And it's fine if you think that they're good adverts, but for myself I stand by my first post. They seem non-sensical as far as adverts that attempt to entice new customers, but for those that are going to buy an Xbox anyway it's a bit of hype for them before the launch day.

#41 LaP

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Posted 16 September 2013 - 14:56

Their Windows 7 ad campaign was great. Since then MS has been going downhill fast.

 

Oh yeah you are right. Windows 7 marketing was great. But Zune, WP, Windows 8 and Surface marketing all have been lackluster at best. And so far they did not do a really good job with the One as they are just coming out from damage control mode.



#42 firey

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Posted 16 September 2013 - 14:58

If I were to mention something about the PS4 and I came in calling it the POS4? would you value anything I had to say after I've already resorted to petty name-calling? 

But that doesn't even work.  There is no O between Play and Station.   Now.. if it were called the Play-Online-Station I could see POS4.  But unlike the XBoxOne it doesn't work.



#43 Osiris

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Posted 16 September 2013 - 15:09

I'm not fan boy but those seem like some pretty poor slogans for your ads.  I would have stuck with bland but simple slogans reminding people of the features eg, 'centre of your home entertainment'



#44 HawkMan

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Posted 16 September 2013 - 15:32

IF you're going to call it Xbone it's XBOne. 

 

And again, this is marketing aimed at a different target group than the later mass marketing. and even if techies may know of the Xbox One, that doesn't mean you don't market it to them, that would be pretty damn dumb. 

 

Everyone knows about the different political parties that exist, the parties still campaign. everyone knows what the parties stand for, they still campaign.



#45 OP Kalint

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Posted 16 September 2013 - 15:45

look at all the marketing experts on the internet. zoink

Woah bro!  If your comment were anymore real, it would be real.

 

ahhhhhhhhhahahahahahahahha!!!!!!!!!!