Microsoft tells UK users to BingItOn too, says 53% of Brits prefer Bing to


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Sorry, topic title got cut off:

 

Microsoft tells UK users to BingItOn too, says 53% of Brits prefer Bing to Google in blind test

 

Microsoft has brought its BingItOn challenge to the UK to promote the use of its search engine by directly comparing results for searches to its largest competitor, Google.

 

 
BingItOn is not a new thing, since Microsoft has been asking users in the US to put the search engine to the test since October last year. However, the company says its research suggests that Brits are a habitual bunch and that many of us (85 percent) have at least one habit, but that of those quizzed, 79 percent don?t know why they have it. As such, it?s taking aim not so much at converting people away from using Google, but more the sleepwalking searchers that have no particular affinity to a search engine.
 
 
It says in recent blind tests, UK users preferred Bing 53 percent of the time, while Google was chosen 34 percent of the time. 13 percent couldn?t decide which they preferred.  It?s interesting to note that this figure refers to the sum total of the number of times Bing was chosen as the preference at each step of the challenge, rather than the number of times Bing won the overall test made up of 10 search queries. The BingItOn UK challenge is only made of up five tests, though.
 
 
If you look at the broader numbers of how many people chose Bing overall according to the results at the end of the overall challenge, Bing just about still came out on top with 39 percent, versus Google?s 32 percent, and the undecided 29 percent.
 
 
While Microsoft is pitching the BingItOn challenge in the UK as a tongue-in-cheek way to garner publicity for its search engine, it has come under fire about the methodology used for BingItOn challenges in recent times. No doubt the UK?s own version will throw up some interesting highlights on social media.

 

http://thenextweb.com/uk/2013/10/10/microsoft-tells-uk-users-to-bingiton-too-says-53-of-brits-prefer-bing-to-google-in-blind-test/

 

 

 

It's interesting. If you put me on a page with a search box but didn't tell me which engine it was, I probably wouldn't know. I just use google because I am so used to it.

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I sometimes try out Bing but have yet to see their results be anywhere close to Googles. Indeed searching for Microsoft related stuff is way better on Google (for me) than Bing which is ironic.

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It's pretty obvious which ones are Bing and which are google. I tried increasingly random searches for things and the end result was 4-1 to Google

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It's about the last thing holding me back from putting down the cash on the lumia I want, (I prefer google and have been told it's bing or nothing)

I'll get over it once I get used to it I suppose

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Microsoft don't seem to get the fact that people prefer Google because the search page is clean and simple and everything Microsoft do, they want to cram with ads and other content.

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Well, I can safely put that one to bed...

 

For those who are curious, Little FIsh is a defunct band, Glove and Boots is a YouTube channel (which I highly recommend), WrestleTalk TV is a show about professional wrestling shown on Challenge here in the UK (and on YouTube the rest of the world), Inu is obviously a dog, but in this case I was searching for a band by the same name, and Rocksmith 2014 is a game that's coming out in about a fortnight, and is the only game I've pre-ordered this year. :P

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I thought Microsoft blogged about not recording data through BingItOn, so how would they know that 53% of Brits prefer Bing?  :huh:

 

could be click stats.. not the data you search they get from you.

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Google analytics :laugh:

Since Microsoft and Google have fallen out, I doubt they would use it.

 

could be click stats.. not the data you search they get from you.

Maybe, but the fact they made a blog post saying that they don't know how many users have tried BingItOn because they don't collect data means the stats are either fake or they lied about collecting data.

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