i think your missing my main point, when i turn on my xbox360 i dont want to see ads on the first screen i come to! i want a nice clean screen showing my installed games, last game i played and maybe future games. i dont care about movies and music, or apps on my xbox, i have a other devices for that. Look at this screen show of the first screen this comes to,
I see ads for movies tvshows something called upload studio, i thought i was using a game console! Biggest picture should be the game i last played, there should be games i have installed and maybe games in the market place and upcoming games,
Ok first of all, you must have missed the prior announcements and videos of the dash because that first screen is all about showing what you have been using on the console. That huge square would be showing the last thing you did on the console, be it a game, a movie, and app, etc. The other squares around it are all things the users has run on the console and then of course the rectangle to the left is your profile.
The ONLY section that is an ad would be the section to the far right, 'What's New on Xbox One'. Everything else you see will change based on how YOU use the system.
So if you compare that to the 360 dash, you'll see the did just as you asked: They kept the home screen devoid of ads and focused on what your doing with your system, moving recommendations to the far side. Even those recommendations are suppose to reflect your buying habits over time. So if your buying games, you'll see more of that recommended.
It doesn't just stop at movies; Mountain Dew, Doritos, Linx / AXE, McDonalds, Honda, Adidas... the list goes on.
Microsoft have been sneaking ads in over the years and it's starting to take the ****.
Please, lets at least try to be fair about this and look at what MS is showing and saying. They seem to have heard the criticism and made changes for the better. I mean don't you see the changes?
I really don't know what else it would take to prove that point. I have no doubt that both MS and Sony will push ads to all users, but I also think both are trying to be smarter about it and confine it to marketplace sections or offer it as smart recommendations.