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techbeck

Samsung scores $100 million NBA deal

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The NBA's next provider for courtside electronics will be none other than Samsung, according to a report in The Wall Street Journal today. Sources familiar with the three-year deal value it at $100 million, with Samsung providing its tablets and TVs for use by NBA coaches, players, and referees during games. That'll be the core of the arrangement, however additional collaboration

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I'm surprised it wasn't Apple who scored the deal :shiftyninja:

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Sources familiar with the three-year deal value it at $100 million

 

Chum change for the exposure and publicity they'll be getting out of this.

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