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Posted

Late this month, Google went "dark" in terms of providing publishers with one of its major sources of free information on which words led people searching in Google to click on their sites. The move came as Google seeks to reassure users following the NSA/PRISM domestic surveillance scandal.

Now, all Google search is securely encrypted, and web site owners can no longer look at Google Analytics to see exactly which words people use when searching Google to find their sites.

A lot of people who conduct marketing on the web are freaking out about it: Now, they complain they're basically flying blind.

And they're angry, because the data that has been switched off is the "organic" search data, not the paid search data generated when people click on search ads. In other words, the only data Google is now providing about exactly what words generate incoming traffic is for people who pay to advertise on Google.

As a replacement, Google is offering similar data in its Webmaster Tools product. However, many marketers complain that the difference between organic search data in Google Analytics and the data inside Webmaster Tools is that the latter is based on a sampling, or an average set of aggregated traffic. It's not the full data set of terms that generate all Google visits to your web site. And it isn't as accurate or useful, a source tells Business Insider, because search marketing is an extremely quant-oriented business where full, accurate datasets convey significant advantages.

Google told Business Insider:

Just as before, webmasters can access a rich set of search query data for their sites via Webmaster Tools. This includes viewing the top 2,000 daily search queries as well as impressions, clicks and clickthrough rates for each query, and more. As always, we

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Posted

 

In a blog post, Google says it did this to increase users' privacy and security on the web. Now, almost all your search activity on Google will be completely anonymous. Your searches and clicks won't generate lists of words that create traffic for site publishers. Those lists were anonymous anyway

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Posted

Who cares about publisher woes?

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Posted

Who cares about publisher woes?

 

They should all go and thank the NSA. 

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Posted

wow...for once i hear decent news from google about privacy.   now lets see how quickly they change their minds once the publishers make a huge fuss about this.

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Posted

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It's not just Google. Nothing online is safe from the NSA. 

This. I'm not sure why people are so naive to think otherwise.

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Posted

It's not just Google. Nothing online is safe from the NSA. 

Except Neowin. :shiftyninja:

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Posted

Hum is watching everyone.

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Posted

You believe it is for privacy but what if their purpose is so that they can twist the numbers which cannot be verified so that way they can charge more for ads. Good for us but bad for websites. What other possibilities can you think about?

 

 

wow...for once i hear decent news from google about privacy.   now lets see how quickly they change their minds once the publishers make a huge fuss about this.

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Posted

People need to understand, there's no such thing as privacy anymore... unless you purposely lose yourself in the Congo or something.

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Posted

Except Neowin. :shiftyninja:

 

Of course. :laugh:

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