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Sony slashes full-year profit forecast by 40%

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Sony slashes full-year profit forecast by 40%

 

Japanese electronic giant Sony has slashed its full-year profit forecast by 40% as it continues to struggle.

 

It now expects to make a net profit of 30bn yen ($305;

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Sony have been living off their reputation for too long, their TV's historically, although having a great picture, didn't last very long, Toshiba, RCA to name 2 are just as good and lasted way longer,

My Toshiba 33 inch (crt) still going strong today and that was an 18'th birthday present (I'm 38 now)

 

Shame really as like I said, they have great picture quality

(though I prefer my Plasma's)

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Well, because of the price slash on vita I got one... and oh god, the screen is amazing and gravity rush is  a very well made game, I had forgotten how good these games felt compared to just PC gaming, except perhaps for the YS series from falcom...

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Yikes.   The whole company has problems and even with a strong PS4 showing it's peanuts compared to the overall health of Sony.    They're just being chopped at from all sides,  Samsung is stealing their lunch with tVs and phones etc.  Movies don't seem to be doing good like the article says and each new spiderman movie seems to be bringing in less and less money compared to the first one (seems that people are tired of Spidey or growing tired of).   It seems the only thing they're making money on is the insurance they sell in Japan, which is funny because they're known as a big electronics company yet the only part without problems is insurance from what I've heard.   

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It seems the only thing they're making money on is the insurance they sell in Japan, which is funny because they're known as a big electronics company yet the only part without problems is insurance from what I've heard.   

 

During this century, Sony has lost more money on electronics than it has made... they make most of their money, as you said, from selling life insurance.

 

Can you imagine if Microsoft had tried to undercut the PS4 on price and forced Sony to take a loss on every console sold? If they were cutthroat, they would.

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Sony have been living off their reputation for too long, their TV's historically, although having a great picture, didn't last very long

I'm afraid i'd have to disagree. I have a Sony Trinitron in my shed and it's still picture perfect.

In the lounge is a Sony Bravia that was the first model to include motionflow - also spot on.

 

Historically it's been a case of pay more for the name, but know you get a good product. I still like to think that holds up for Sony today.

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I'm afraid i'd have to disagree. I have a Sony Trinitron in my shed and it's still picture perfect.

In the lounge is a Sony Bravia that was the first model to include motionflow - also spot on.

 

Historically it's been a case of pay more for the name, but know you get a good product. I still like to think that holds up for Sony today.

That's fair enough, I'm sure I was in the minority when I posted that, personally had too many bad experiences with em.

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During this century, Sony has lost more money on electronics than it has made... they make most of their money, as you said, from selling life insurance.

 

Can you imagine if Microsoft had tried to undercut the PS4 on price and forced Sony to take a loss on every console sold? If they were cutthroat, they would.

 

 

Good idea! :)

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During this century, Sony has lost more money on electronics than it has made... they make most of their money, as you said, from selling life insurance.

 

Can you imagine if Microsoft had tried to undercut the PS4 on price and forced Sony to take a loss on every console sold? If they were cutthroat, they would.

 

I think MS could attack with paying for exclusive games and leave the hardware price as is for now.  People will spend the extra money if they can get better and more exclusive games on it.   But yeah, at some point they'll probably be first to cut the price forcing Sonys hand in the matter.

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I think MS could attack with paying for exclusive games and leave the hardware price as is for now.  People will spend the extra money if they can get better and more exclusive games on it.   But yeah, at some point they'll probably be first to cut the price forcing Sonys hand in the matter.

The trouble is that Microsoft would need to cut the price of the Xbox One by 20% just to be competitive with the PlayStation 4 and Sony wouldn't have to follow suit if it has enough exclusive titles and offers better performance (both of which remain to be seen).

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The trouble is that Microsoft would need to cut the price of the Xbox One by 20% just to be competitive with the PlayStation 4 and Sony wouldn't have to follow suit if it has enough exclusive titles and offers better performance (both of which remain to be seen).

 

Which is why if they have more exclusives cutting the price under the PS4 isn't needed as much.  Gamers will pay the extra for the games.   They could cut the price by $50 and toss in a free exclusive game and suddenly it's not much of a difference.  

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