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Kellogg earnings lack crunch, largely because Americans are eating less breakfast cereal. Now the maker of Frosted Flakes, Rice Krispies and Special K is planning to cut its global workforce by 7 percent by the end of 2017, along with plant consolidations and other cost-cutting measures. Cereal brands are facing more competition from products including oatmeal bars and Greek yogurt.

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Not only is cereal not healthy, it's not filling either. I moved on long ago.

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Rice Krispies is about the only one I like -- haven't eaten those for years.

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Rice Krispies is about the only one I like -- haven't eaten those for years.

 

I like to hear the snap, crackle and pops.

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I'll be honest, I love Lucky Charms. I don't buy them though because of my love for them....I will just devour them.

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Wonder what people are eating .... McDonald's breakfast ?

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Not only is cereal not healthy, it's not filling either. I moved on long ago.

There's more to cereal than sugar laden processed corn.

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