If you are troubled, don't buy into it (like I do and don't buy anything beyond DLCs).
Ryse, Forza, Crimson Dragon, Killer Instinct*, Lococycle, & Powerstar Golf are all chock full of them.
This was one of my worst fears about next gen with game publishers trying to monetize absolutely everything. I cant see this getting any better either to be honest.
*Yes KI is f2p so its kind of understandable in this case.
Nothing stops you from buying Killer Instinct outright. It doesn't belond there IMO.
Side note: I saw this earlier on NeoGAF and looking at thread listing today, looks like SonyGAF is out in full force today after almost a week of mostly neutral/positive XBO threads+posts there.