It may have struggled with some quite high-profile errors in its early days, but Apple's latest improvements to its Apple Maps platform have not only helped it catch up with venerable geospatial giant Google – but will make Apple Maps far more relevant in the long term.
Those are harsh and difficult words from someone who, like all of us, has marvelled for years at the utility of the Google Maps Web service and the immersive worldwide journeys made possible through the Google Earth application. But they are a reality that bears addressing.
Google will always hold the significant achievement of bringing the literally world-changing geospatial technology to the mass market, but Apple's decision to incorporate its now-very-impressive Maps application into its Mavericks operating system reflects a significant change in the user experience that will give it far more clout in driving the standard for interactive consumer mapping into the future.
Anyone so inclined should run up a full-screen instance of Maps on their 27-inch iMac, using Apple's Magic Trackpad to spin, zoom and fly through 3D renderings of cities around the world. It's a novelty on an iPhone, but on a 27-inch screen it's literally an adventure.
Sure, you can do much the same with Google Earth, which has been available for Macs for some time. Both will also help you find your way to new places pinpoint accuracy, exploring a broad range of maps.
Read more: http://www.zdnet.com...aps-7000023782/