AT&T Introduces Sponsored Data for Mobile Data Subscribers and Businesses
Customers Can Browse, Stream and Enjoy Without Using Monthly Data Allowance; Provides Opportunities for Businesses Across Multiple Industries
Las Vegas, Nevada, January 06, 2014
AT&T* today unveiled a new way for eligible 4G customers to enjoy mobile content and apps over AT&T’s wireless network without impacting their monthly wireless data plan. Similar to 1-800 phone numbers or free shipping for internet commerce, AT&T’s new ‘Sponsored Data’ service opens up new data use options for AT&T wireless customers and customer-friendly mobile broadband channels to businesses that choose to participate as sponsors.
With the new Sponsored Data service, data charges resulting from eligible uses will be billed directly to the sponsoring company; the customer simply enjoys their content via AT&T’s wireless data network. Customers will see the service offered as AT&T Sponsored Data, and the usage will appear on their monthly invoice as Sponsored Data. Sponsored Data will be delivered at the same speed and performance as any non-Sponsored Data content.
All this will cause is increased costs for customers in the end so that AT&T can double bill both sides of the pipe.