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If you were Microsoft's new CEO, what would you do?

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#1 tHE pRODiGY 2k2

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Posted 11 January 2014 - 01:33

Now is a very interesting time for Microsoft. Some may say the empire may be crumbling, but I certainly have confidence that they will continue to succeed. But, with Ballmer leaving it should be very interesting to see what the future holds for the company. 


What would you do if you were the new CEO? 







#2 Phouchg


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Posted 11 January 2014 - 14:09




Pardon my non-serious answer if you were actually looking for a discussion here (from numerous armchair pilots and such, with rare exceptions).

#3 firey



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Posted 11 January 2014 - 14:11

get rich.

#4 Dot Matrix

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Posted 11 January 2014 - 14:25

Work closely with Gates and Ballmer, and would work to fix what's broken. IE: Modernize Skype, Office, apps, and continue to work to modernize Windows.

#5 Osiris


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Posted 11 January 2014 - 14:35

What would you do if you were the new CEO? 


Well being evil it probably comes as no surprise to you that I would divert large amounts of money into projects designed to make the Kinect and cloud servers self aware...I call it project "cloudnet" a modern derivation of....skynet! :devil:

#6 Nick H.

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Posted 11 January 2014 - 14:48

No surprise, I would at least make Metro optional, if not remove it entirely from desktops. I would also get in contact with Guinness's marketing department, they have consistently awesome adverts that could get anyone to buy their product.

I'm not really someone that comes up with the next big thing, so my focus would be on tweaking and improving the stuff that has already been released.

#7 Binary


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Posted 11 January 2014 - 14:58

Pack it all up, and call it a day?


:rofl:  :shifty:

#8 +fusi0n


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Posted 11 January 2014 - 15:15

Remove metro from the desktop os. Force OEMS to not install bloatware on PCs. Streamline services with iOS and Android. Make AD OSX friendly

#9 Enron


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Posted 11 January 2014 - 15:35

I would make Windows open source software and let "the community" fix whatever problems they have with Windows. If that doesn't work, I would just blame them and take my golden parachute to retirement.

#10 irrationaljay


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Posted 11 January 2014 - 15:44

First I would solve the biggest problem I believe Microsoft has at the moment which is their "Identity"...


I would reposition Microsoft as the "Creative" Company.......

This will begin with 4 major acquisitions:


Large: Adobe

Medium: Wacom

Small: Vimeo & deviantART


Adobe: Adobe provides a large array of products that many artists and professionals swear by, and would be the perfect company to jumpstart this new creative mindset. This would also address another one of Microsoft's major weaknesses....necessity....Microsoft products are just no longer seen as being essential by the eyes of many consumers, outside of Office and their enterprise software of course. This acquisition will guarantee that Microsoft will be at the center of our "Creative" lives, and with the Creative Cloud, Adobe is already set to execute on Microsoft's current Cloud/Services centric strategy.


Anyone who purchases a Microsoft Surface device will receive a year of "Creative Cloud" on the house.


Wacom: Wacom is the industry leader of graphics tablets and related products. After this acquisition I would simplify their product line and bring it under the Surface brand. This will greatly expand the Surface family of products and repurpose the brand for "Creators" while also keeping all of the current functionality that appeals to professionals & consumers now.


Every Microsoft Surface device includes a premium "Pro Pen"


Vimeo: This video sharing website will be key to the rebranding of Microsoft and will aid in greatly improving public perception of the company. Vimeo is seen as an industry darling to many. This is not a YouTube competitor, this is a site that has historically focused on shorts, animation, and overall artists, under the new ownership of Microsoft it will continue as such. This acquisition is to provide "Creators" with a platform to publish their work.


Anyone who purchases a Microsoft Surface device will receive a year of "Vimeo Plus" on the house.


deviantART: is an online-community focused on showcasing various user-generated artwork. Much like the Vimeo acquisition this will provide "Creators" with a platform to publish their work as-well as inject a much needed "Youthful" appeal to the company.


Anyone who purchases a Microsoft Surface device will receive a year of "deviantART Premium" on the house.


Why this assortment of companies?

The combination of these companies will provide an end to end experience for Microsoft customers.

Scenario: You create your work on a (Wacom Powered) Microsoft Surface device using Microsoft tools (Creative Cloud) then publish and monetize through a Microsoft Network (Vimeo/deviantART)


Microsoft: "Everyone is a Creator"

#11 Lord Method Man

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Posted 11 January 2014 - 16:00

I'd shake up the marketing deparment first and get rid of "Scroogled" and any other puerile, embarrassing smear campaigns.

#12 +DConnell


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Posted 11 January 2014 - 16:01

Add an option for a basic Start Menu to ease the transition, but continue to push Modern as the new standard. Maybe add a Modern/tiled version of the menu as an option in Windows 9 alongside the Start Screen. Try to compromise with those who prefer the classic UI without scrapping the new.


Push for better integration of the desktop and Modern sides. Encourage the development of robust Modern programs, especially in-house.


Offer a rebate for people who switch from Android and iPhone to Windows Phone 8.x. I'd have a similar offer for WP7 users to ease the pain of being "abandoned".


Include a quickstart guide in all retail copies of Windows 8.x, and require OEMs to include one with their systems. While I like Windows 8, it is very different in style, and more help should have been readily available. A guide to keep by your computer and reference as you learn your way around would have alleviated a lot of people's objections. Besides, nobody includes manuals anymore - this would help set MS apart in terms of user-friendliness.

#13 MillionVoltss


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Posted 11 January 2014 - 16:10

Build a Deathstar. Thread closed.

#14 0nyX


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Posted 11 January 2014 - 16:34

  • Pay attention to details,
  • Simplify the unification process and make sure it is marketed it in a way understood by customers
  • Put into production some of the concepts
  • Clean garbage from the past completely

#15 Rohdekill


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Posted 11 January 2014 - 16:45

Apologize for Windows 8