NEW YORK (AP) -- Pizza Hut plans to start offering pizza by the slice for the first time in two locations this week, part of a test to refashion its image and court diners in their 20s and 30s.
The chain says the two locations — one in York, Nebraska and Pawtucket, R.I. — will open Tuesday.
A slice will cost between $2 and $3 and take three to four minutes to heat up. They'll be made with new recipes more in line with the thinner pies sold in the Northeast.
The tests reflect how established restaurant chains are scrambling to keep pace with a rapidly changing industry. Diners are increasingly flocking to places such as Chipotle, where they feel they can get restaurant-quality food for just a little more than they would pay at fast-food chains such as Burger King.
Litchenburg says the Pizza Hut test locations will be equipped new ovens to heat up the slices, but they'll also have the traditional ovens to cook other pies.
He said the company, which is based in Plano, Texas and has 6,400 U.S. locations, will test variations of the concept throughout the year before deciding how to proceed.