If there's any truth to a start menu possibly coming with it, he wants to be the first to show it and talk about how great it is while he tries to throw it in the faces of other "reviewers" and "journalists". Quoted because the guy is neither of those himself. He will then find a way to keep attacking it after a little while to try getting his hands on builds of Windows 9.
Not taking one side or the other but.... So does that mean that everyone that writes for the magazine "Windows IT Pro" isn't a journalist?