People shouldn't count retail price drops on the XB1 in the UK as coming from MS, I don't think they are. Any extra "loss" is out of the retailers pockets unless it's a across the board global price cut coming from MS, which it isn't, it's isolated to the UK. Cutting the price on something you already took stock of is on you not the company you bought it from. Besides, retail has never, and never will, make money from selling the consoles, all the money they make comes from the games and accessories, and if the retailer takes an extra $50-$60 hit on selling you the console then they're banking on the attach rate of the system to make the profit back, so I think the XB1 has a 2:1 attach rate? So, $50 or so hit on the hardware but then they'll sell you those 2 games or that extra controller and one game and make money.