Moto G Has Turned Motorola

[techbeck]

Turns out the ?G? in Moto G stands for ?Go!?. Motorola?s well-reviewed sub-$200 Android handset has given Motorola an unexpected boost in the U.K. ? a market where the brand had gone into near-total stasis.

 

Motorola had been languishing with almost zero share in the U.K. but according to smartphone sales data from Kantar Worldpanel ComTech released today, covering the three months to February 2014, the Moto G has driven a local Motorola resurgence, with the company climbing from nearly nothing to take a 6% share of U.K. smartphone sales over a six month period.

 

Which just goes to show that a decent handset ? at the right price ? can lift a moribund brand. HTC take note.

 

The Moto G launched in select markets including the U.K. last November when Motorola Mobility was still an arm of Google (rather than an extension of Lenovo, as it now is).

 

The handset had the feel of being a deliberate Mountain View showcase ? designed specifically to show other makers how to make a decent low end Android phone. And, by implication, how not to. The launch was big on slamming others for making cheap hardware that ran Android badly.

 

Google?s lessons for what Android OEMs should be doing came across loud and clear, via the Motorola mouthpiece: they should be ?complementing? Android ? by focusing on areas such as the display, battery life and camera, it said ? rather than adding competing custom skins that confuse and clog up the experience.

 

More....

http://techcrunch.com/2014/03/31/moto-g-from-zero-to-6-percent-hero/