Sony sweeps the board at MCV Awards 2014

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PlayStation dominated the MCV Awards 2014, collecting eight prizes including the prestigious Grand Prix.

 

Sony was hailed for its launch of PS4, The Last of Us and its push of the PlayStation Network at retail. It also won Digital Strategy, UK Sales Team, Marketing Team, Events Team, PR Team and Trade Marketing Team.

 

And when accepting the award for the Grand Prix, UK PlayStation boss Fergal Gara said: "I've had a lot of great nights recently, but this one might just top them all."

 

Yet it was Ubisoft that was named games publisher of the year, for its strong relationship with both retail and the platform holders. Ubisoft's boss Rob Cooper declared: "Good things come to those who wait."

 

Sony may have scooped eight awards, but there was still a huge number of firms that picked up prizes overall ? 15 in total. This included Rockstar and Take-Two, which took home three awards for the success of GTA V ? including Game Campaign, Sales Triumph and Games Studio.

 

GAME?s resurgence continued in 2013, and the firm won the games specialist prize. The retailer beat fierce competition to win the community engagement award for its events and social media activity.

 

Argos? pro-active moves in games last year saw the firm named best mainstream retailer. Koch Media won the inaugural publishing partner prize. Meanwhile, Disney Infinity beat-out The Last of Us to claim the New Game Brand prise.

 

Here are the winners in full:

 

Specialist Retailer: GAME

Mainstream Retailer: Argos

Digital Retailer: Steam

Independent Retailer (Online): SimplyGames.com

Independent Retailer (High Street): Games Centre

Retail Concept: Loading Bar

High Street Distribution Team: CentreSoft

Digital Strategy: PlayStation Network

 

Game Campaign: Rockstar (Grand Theft Auto V)

New Game Brand: Disney Infinity

Sales Triumph: Grand Theft Auto V

 

Marketing Team: PlayStation UK

UK Sales Team: PlayStation UK

Trade Marketing Team: PlayStation UK

PR Team: PlayStation UK

Publishing Partner: Koch Media

Export Sales Team: Ubisoft

Events Team: Team PlayStation

 

Games Studio: Rockstar North

 

Media Sales Team: IGN

Community Engagement: GAME

Digital Campaign: PS4 (This Is For The Players)

Creative Agency Team: Attention Seekers

Peripherals & Accessories: Turtle Beach

 

Games Publisher: Ubisoft

 

Grand Prix: PS4

 

 

Now entering its eleventh year, the MCV Awards recognises the UK video games industry's finest and celebrates achievements across all its sectors, from retail, publishing and development, to distribution, media and service providers.

 

This year?s event is supported by bar and disco partner Xbite, trade launch partner EA, gold partner Future and Kotaku UK, event partners Curse, Green Man Gaming, GamesGrabr, Gamescom, Simply Games, Intergi, An.x and Think Tank, award partners Razer, IGN and OnLive, plus tablet gift partners OPM and Orb.

 

 

Source: http://www.mcvuk.com/news/read/sony-sweeps-the-board-at-mcv-awards-2014/0130994

[DrunknMunky Veteran]

Specialist retailer is such a joke lol. Winner by default more like.

 

Ironic that Disney Infinity won "New Game Brand" considering the news has been dormant on it until this week with Marvel characters being added. The hype/expectation of it was DoA by release.

 

Loading Bar is awesome; sure I watched a video about them recently. Might have been a MH3U tournament held there or something, but it's a bar with gaming IIRC (Y) Need more places like that in UK.

 

GG to Sony on the PR front though. Their hard work certainly paid off the past year.

[trooper11]

Hey, regardless of the value of the award, it creates great word of mouth, so that's always a win.

Oh and a bar with gaming in it? I wish we had those in the US near me :laugh:

I use to run a lan center and the idea had been tossed around to turn it into a lounge of sorts with a bar. Pity that never came about. About the closest thing to that around here is Dave & Busters which combines a restaurant and gaming.

[HawkMan]

New game Brand: Disney Infinity...

They rip off another concept to the t, and they get best new game brand...