Twitter brings the data back in-house with Gnip buy

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Aiming to play a bigger role in analyzing tweets and sharing the resulting insights with advertisers and other businesses, Twitter has acquired Gnip, its partner for the past few years.

Boulder, Colo.-based Gnip has been analyzing the so-called "firehose" of about 500 million daily tweets and delivering information to a range of businesses for uses in marketing, business intelligence and the like. Gnip says it has delivered more than 2.3 trillion tweets to its customers in 42 countries.

Now Twitter is bringing Gnip in-house, in a move that could give a healthy boost to the company's data licensing business. Terms of the deal weren't disclosed.

"We want to make our data even more accessible, and the best way to do that is to work directly with our customers to get a better understanding of their needs," Twitter said in its announcement.

"We believe Gnip has only begun to scratch the surface," the company said.

 

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