Kalint Posted April 21, 2014 Share Posted April 21, 2014 http://timesofindia.indiatimes.com/tech/mobiles/End-of-an-era-Nokia-phone-division-to-be-renamed-Microsoft-Mobile/articleshow/34016261.cms Link to comment Share on other sites More sharing options...
LittleNeutrino Veteran Posted April 21, 2014 Veteran Share Posted April 21, 2014 Kinda sucks that they would kick out a VERY well known brand name rather than just owning it. however at the same time I am looking forward to being able to buy a "Surface Phone" :D Jose_49 1 Share Link to comment Share on other sites More sharing options...
ATLien_0 Posted April 21, 2014 Share Posted April 21, 2014 Well, the good news is that the Lumia name will stick. That to me is more important as the Lumia name is pretty recognizable now garwin 1 Share Link to comment Share on other sites More sharing options...
+LogicalApex MVC Posted April 21, 2014 MVC Share Posted April 21, 2014 I still feel this was a VERY bad decision by Microsoft (not taking the Nokia name), but time will tell. They really believe their brand resonates well with consumers. Possibly they are seeing something I don't. +E.Worm Jimmy, FiB3R and Jose_49 3 Share Link to comment Share on other sites More sharing options...
tuckeratlarge Posted April 21, 2014 Share Posted April 21, 2014 Why not leave it as Nokia as no-one gives a monkeys whether Microsoft owns it, and it probably won't increase sales. Elliot B. 1 Share Link to comment Share on other sites More sharing options...
Kalint Posted April 21, 2014 Author Share Posted April 21, 2014 Kinda sucks that they would kick out a VERY well known brand name rather than just owning it. however at the same time I am looking forward to being able to buy a "Surface Phone" :D wrrrrrrrrrrroooooooonnnnnnggggggg. The brand flavor of the year is "One". Even ASP.NET is now renamed One Asp.Net. So now you get one Phone! And if you get more than one phone. I'll get super mad because there's no such thing as two phones that wouldn't make sense! I'll go CRAZY!! aaahaahhaah!!! Sszecret 1 Share Link to comment Share on other sites More sharing options...
(Account no longer active) Posted April 21, 2014 Share Posted April 21, 2014 This could be a bad move. 'Nokia' is a reputable brand. Introducing the 'Microsoft Mobile Lumia One'... Thief000 and pallipdrsn0 2 Share Link to comment Share on other sites More sharing options...
Ironman273 Posted April 21, 2014 Share Posted April 21, 2014 From the article it seems like the company is being renamed but the products may retain the Nokia name. Since Microsoft bought only the mobile division they probably need to differentiate it from the other divisions that are still Nokia, such as Here maps. You'll probably still see Nokia phones release by Microsoft Mobile in the near future. Link to comment Share on other sites More sharing options...
FloatingFatMan Posted April 21, 2014 Share Posted April 21, 2014 IIRC, the didn't buy the Nokia name, just the mobile division. Therefore they cannot use it and have to rename. Link to comment Share on other sites More sharing options...
Ironman273 Posted April 21, 2014 Share Posted April 21, 2014 IIRC, the didn't buy the Nokia name, just the mobile division. Therefore they cannot use it and have to rename. The article mentions this: The company left behind by Microsoft will also keep rights to its name Nokia though Microsoft has bought the licence to use the Nokia brand name for 10 years as part of its $7.2 billion deal. Link to comment Share on other sites More sharing options...
Jose_49 Posted April 21, 2014 Share Posted April 21, 2014 Microsoft is at its again... Renaming brands ;) garwin 1 Share Link to comment Share on other sites More sharing options...
+Eternal Tempest MVC Posted April 21, 2014 MVC Share Posted April 21, 2014 Question, is this just the name of the unit in Microsoft, or will this affect phone branding. Ie the new Microsoft Mobile division released the new Nokia Lumia xxx ? Link to comment Share on other sites More sharing options...
+LogicalApex MVC Posted April 21, 2014 MVC Share Posted April 21, 2014 The article mentions this: We will have to see how it plays out. As it was reported that MS is only licensing the Nokia name in emerging markets. We won't see what it really is until the finalization. Keeping the Nokia name into perpetuity for mobile devices would have been a smart move on MS' part and isn't unusual. Corning no longer makes Corningware, but they had no problem licensing the name to the current manufacturer. Link to comment Share on other sites More sharing options...
Max Norris Posted April 21, 2014 Share Posted April 21, 2014 Makes sense.. as many like to point out, it's not exactly all that big in the market share game yet. Not everybody knows Nokia. You'd be hard pressed to find somebody who doesn't know Microsoft however.. between the massive PC marketshare, throw on consoles, other big name software packages.. it'll probably have a lot more "pull." Link to comment Share on other sites More sharing options...
+LogicalApex MVC Posted April 21, 2014 MVC Share Posted April 21, 2014 Makes sense.. as many like to point out, it's not exactly all that big in the market share game yet. Not everybody knows Nokia. You'd be hard pressed to find somebody who doesn't know Microsoft however. Wait what? Nokia is probably the most recognized brand in the mobile phone space. They literally dominated phone sales for a very long time. To many people around the world a mobile phone is synonymous with the Nokia name. Sszecret and MightyJordan 2 Share Link to comment Share on other sites More sharing options...
Max Norris Posted April 21, 2014 Share Posted April 21, 2014 Wait what? Nokia is probably the most recognized brand in the mobile phone space. They literally dominated phone sales for a very long time. To many people around the world a mobile phone is synonymous with the Nokia name.And look how well they're doing at the moment. Past history isn't amounting to much at the moment is it? If somebody bought out Blackberry I'd probably lose that name too considering how "well" it's being received nowadays. I'm not dissing Nokia, I've used their products for many years, still using a Lumia now. theyarecomingforyou 1 Share Link to comment Share on other sites More sharing options...
+LogicalApex MVC Posted April 21, 2014 MVC Share Posted April 21, 2014 And look how well they're doing at the moment. Past history isn't amounting to much at the moment is it? If somebody bought out Blackberry I'd probably lose that name too considering how "well" it's being received nowadays. I'm not dissing Nokia, I've used their products for many years, still using a Lumia now. Yeah Nokia isn't faring well at the moment, but that wasn't the statement you made. You said the MS brand name is stronger than the Nokia brand which I don't think it is, especially in the area we're discussing right now; mobile phones. I'd actually venture to say that MS brand is considerably weaker at the present time in the consumer space in general. Microsoft is having a real tough time crossing their brand over from a B2B brand to a consumer focused brand. I honestly don't think they should even be trying to do this under one brand, but I'll stop digressing. Very little from MS is "winning" in the consumer space right now. The Xbox is possibly the only exception and they just can't seem to jump the chasm with it... Link to comment Share on other sites More sharing options...
Obry Posted April 21, 2014 Share Posted April 21, 2014 They should drop the Microsoft brand for anything consumer-related and use Nokia brand (keep Microsoft for their Business and Enterprise products). Microsoft Mobile, Phone, etc, etc just doesn't sound good. Nokia Lumia, Nokia Xbox, Nokia Music, Nokia Video sounds way better than Microsoft Anything - it's just not a consumer-friendly name... Link to comment Share on other sites More sharing options...
NeoWind Posted April 21, 2014 Share Posted April 21, 2014 Can you believe it? Microsoft just buried nokia forever. They want to prevent nokia from abandoning windows phone which is understandable and after all these year of making people get used to the nokia produced a decent windows phone and suddenly the name disappear and the only people will remember how abysmal the phone once was with windows mobile era that barely sustainable product in consumer mind. The whole idea of buying nokia is to ensure both company can have a better integration whether it's software.hardware and service in the cloud. In fact, Nokia has a long relationship with the customer than microsoft back in the days and now it's even better opportunity to promote well known brand and not changing the name that bring back the old memories of how poorly back when they selling windows mobile if you know what i meant. Dumb move! Link to comment Share on other sites More sharing options...
Knife Party Posted April 21, 2014 Share Posted April 21, 2014 Wow, hope they don't sink Nokia like they most likely will try to do. Feeling very nervous at letting go of a strong well perceived brand of Nokia for MS instead. Hasty? Yes. Poorly thought out? yes. Poor effort at mending a poor brand perception? Not this again! :/ Link to comment Share on other sites More sharing options...
HawkMan Posted April 21, 2014 Share Posted April 21, 2014 I still feel this was a VERY bad decision by Microsoft (not taking the Nokia name), but time will tell. They really believe their brand resonates well with consumers. Possibly they are seeing something I don't. They wheren't allowed to use the nokia brand anyway. they had a time limited lease on the name to ease transaction, but if it's going to change it's best to change as early as possble. Link to comment Share on other sites More sharing options...
HawkMan Posted April 21, 2014 Share Posted April 21, 2014 The article mentions this: As I recall there was some extra stipulatiosn with this. namely that they could use it for old products, but I'm not sure they where actually allowed to use the Nokia brand on new products. was mentioned in news articles at the time of the purchase. Link to comment Share on other sites More sharing options...
+LogicalApex MVC Posted April 21, 2014 MVC Share Posted April 21, 2014 They wheren't allowed to use the nokia brand anyway. they had a time limited lease on the name to ease transaction, but if it's going to change it's best to change as early as possble. That was the deal they negotiated. My point is that this was a bad move on their part. They should have negotiated a perpetual license to use the Nokia name and paid a royalty to do so. Nokia would have been a perfect brand for them to use as a consumer brand... To me, buying Nokia without the name gets them essentially a patent collection. Since they are losing the Nokia name they are going to drop to the bottom of the heap phone manufacturing wise and continue their struggle to build a consumer brand. The current path MS is trying is highly unrecommended in business... Using the same brand to straddle two completely disparate markets (Enterprise and Consumer)... Who knows? Maybe MS will eventually get recognized as a consumer brand, but I'm sure it is going to take a MASSIVE investment to pull off. We'll see if they lose the Enterprise in the rush. Link to comment Share on other sites More sharing options...
HawkMan Posted April 21, 2014 Share Posted April 21, 2014 You're assuming Nokia was willing to let them license the brand. all signs on this points to "no". hence why they got the limited 10 year license with stipulations and limits on usage. As you should be aware through the times, nokia has been a very diverse company who has changed directions and product lines many times, often when they change direction they will sell of the part of the company they are no longer using but they have never sold the license to keep using the name. The closest they ever came to doing that was Nokian. And most peopel today despite the names don't realize and/or connect Nokia and Nokian. Link to comment Share on other sites More sharing options...
+LogicalApex MVC Posted April 21, 2014 MVC Share Posted April 21, 2014 You're assuming Nokia was willing to let them license the brand. all signs on this points to "no". hence why they got the limited 10 year license with stipulations and limits on usage. As you should be aware through the times, nokia has been a very diverse company who has changed directions and product lines many times, often when they change direction they will sell of the part of the company they are no longer using but they have never sold the license to keep using the name. The closest they ever came to doing that was Nokian. And most peopel today despite the names don't realize and/or connect Nokia and Nokian. I'm assuming Nokia wouldn't want to sell or license the name. It was MS' job to push the point or to pull the deal... I just don't see the value of the deal without the name... Unless you are doing a patent only play like Google did with Motorola. Link to comment Share on other sites More sharing options...
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