The U.S. Treasury's Alcohol and Tobacco Tax and Trade Bureau has just approved powdered alcohol.
The alcohol powder that will be coming to the States includes vodka and rum powders, along with powdered cocktails like Lemon Drop, Cosmopolitan, Mojito and Margarita. They're all going to be marketed under the brand "Palcohol."
The Internet has greeted Palcohol with skepticism. Gawker calls Palcohol "a product that, in the wrong hands, could make the darkest days of the Four Loko era look tame."
This cached version of the Palcohol website — pre-federal approval — features a list of "possibilities" for the product. The list includes dodging expensive booze prices at clubs and concert, smuggling alcohol into the big game, and mixing powdered vodka into your next omelet.
"Let's talk about the elephant in the room ... snorting Palcohol. Yes, you can snort it. And you'll get drunk almost instantly because the alcohol will be absorbed so quickly in your nose. Good idea? No. It will mess you up. Use Palcohol responsibly."
In all fairness, the company's cleaned up their act after getting federal approval, which apparently caught them off-guard. Palcohol's new toned-down site reads, "The verbiage that was copied was still in draft mode. ... Please disregard what is being printed as a result of information taken from the earlier version of this site."
Palcohol is expected to hit the shelves this fall. As with all alcohol products, use Palcohol responsibly and safely.