Microsoft's Xbox One Sold Just 1.2M Units To Retailers In Q3, Dips Below Xbox 360 Rate.
Microsoft’s sell-through to consumer rate as of January 1st was 3/3.9M, so about 77%. Assuming that rate is still about the same (it could have gone down because of being post-Christmas, or up because of Titanfall), that means about 3.85M Xbox Ones have been sold to date, with about 924K sold in the last quarter. In that case, in Q3 Sony’s system sold three times as much as the Xbox One to consumers. It’s entirely possible that Sony sold more PS4s in one month than Microsoft did in the whole quarter.
*Above quote is based on 5 Million Xbox Ones sold to retailers announcement from Microsoft*
The common refrain heard at this point in the analysis is that at least Microsoft is dramatically outpacing the Xbox 360 at its launch. Even if they’re behind Sony, the console market has expanded so much that the system is a hit regardless.That’s true, to a point. The Xbox One is outselling the Xbox 360 right now, with 5 million shipped compared to 3.2 million shipped over the same period for each console. But that said, this new 1.2M Q3 number now actually puts the Xbox One below the pace of the 360, at least for the quarter. The 360 sold 1.7M units to retailers in Q3 after launch in 2006, while the Xbox One is rather far behind at 1.2M. The One is still ahead overall, but that could change in time if a disparity like this continues to exist, or worse, grows.