I have been saying they would move in this direction for a while. I wouldn't be shocked to see them try to offer something more with Gold. Maybe that is just the Games for Gold service on the X1, or maybe its something additional that we have not seen before. Either way, this would just be start of the changes they make.
This should be a cause to be happy, and yet its just met with the opposite, so whatever.
My prediction is that this move will be good and yet net nothing as far as adoption by itself.
Still, its a first step that they need to take to reach the point of an Xbox app store that is tied to the Windows Store and allows for universal apps to be created.
Having media behind a paywall is really a bizarre idea when they are trying to pitch it as a living room media device. All of the competition in this space lack this strange requirement... Everything from the Roku up to the PS4.
media apps that exist elsewhere and have their own subscriptions don't need to be behind a paywall, totally agree.
If MS wanted to offer actual media content, that would make more sense.