Not going to Disneyland ...

[Hum]

Over the weekend the Mouse House announced unexpected price increases for visitors to its Disney Land resort complex in Anaheim. As of yesterday morning a day pass to Disney Land will cost $96, up from $92, and the popular "One Day Parkhopper" passes give visitors access to both Disney Land and the adjacent California Adventure Park will run a cool $150, nearly 10% more than the passes cost last week. Disney also said it will stop selling new annual passes which had been available to local residents.

It's another triumph for CEO Bob Iger who chose to spend billions upgrading Disney Parks during the recession while other companies pulled back. Disney paid $1.1 billion on California Adventure alone, and now it's cashing in. Even before last weekend's price hikes, domestic park attendance and profits have been up double digits every year since 2011 and park attendance is at record levels.

The company normally waits until school lets out in June before hiking annual prices, but the Disneyland ticket boost comes immediately ahead of the unofficial start of summer with Memorial Day weekend starting Friday (the park also increased prices by 4% last June).

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